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IMAGE TO EXPLORE PROGRAMMING OPPORTUNITIES IN CD-ROM

IMAGE TO EXPLORE PROGRAMMING OPPORTUNITIES IN CD-ROM
   CHATSWORTH, Calif., Feb. 14 /PRNewswire/ -- Marlin Greenwald, chairman and chief executive officer announced today, at the company's annual meeting, that Image has established an Alternative Programming Division to explore opportunities in consumer-oriented software for the CD-ROM format.  Wendy Moss, an industry veteran with 12 years' experience in video programming and marketing, has joined the company as general manager of this division.
    Greenwald said, "We believe CD-ROM has the potential to be one of the fastest developing formats over the next several years and Image is uniquely positioned to exploit this new format.  There are significant similarities between the early laserdisc market and the current CD-ROM market.  We believe we can realize important synergies by distributing programming in both formats.
    "Further, while our exploration of this market is still in its early stages, we see this opportunity as a strong strategic fit.  We envision Image as a provider of programming for cutting-edge technologies -- laserdisc, CD-ROM and other electronic formats.  The key to success in selling new technologies is strong relationships with programming providers, an effective marketing organization and an extensive distribution network.  Image has proven itself in each of these areas." Greenwald continued, "We are very lucky to have a person as talented as Wendy Moss joining our team.  Wendy has the skills to explore and develop this new market for Image Entertainment."
    For the past 12 years, Moss has been a leader in innovative video programming and marketing.  Most recently, Moss was senior vice president and general manager of Hanna-Barbera Home Video.  Under her direction, Hanna-Barbera became the No. 2 producer of children's home videos.  Before joining Hanna-Barbera, Moss created Hi-Tops Videos, a children's video distributor and supplier.  As vice president, she oversaw the sales, marketing and day-to-day operations.  In addition, she was the executive producer of various Parent's Choice acclaimed programs, such as the "Babysongs" series.
    "I have asked Ms. Moss to focus over the next several months on identifying potential consumer applications for CD-ROM," Greenwald said. "Her mandate is to expand Image's knowledge of the alternative programming market, to formulate and ovulate a strategy for Image's entry into CD-ROM, to initiate discussions with programming suppliers and to identify and analyze the existing distribution and sales of this product.  We believe by the end of this period Image will have a clearer picture of its future in CD-ROM."
    Moss said, "I am tremendously excited about this opportunity.  I believe the future of alternative programming is limitless.  The development of new technologies is changing the entertainment market right before our eyes."
    Image Entertainment (NASDAQ: DISK) is one of the largest laserdisc distributors in the United States and has an estimated 35.40 percent share of the domestic laserdisc market.  The company has the most extensive library of titles, with more than 3,500 programs and exclusive licensing and distribution agreements with some of the most important suppliers of movies, music videos and specialty programming, including Disney's Buena Vista Home Video, FoxVideo, Hanna-Barbera Home Video, Orion Home Video, Turner Home Video and Sony Music Video.  The company trades on the NASDAQ National Market System (symbol: DISK).
    -0-                      2/14/92
    CONTACT:  David DelGrosso (media), 818-407-9100, Ext. 275; or Cheryl Lee (investors), 818-407-9100, Ext. 256, both of Image Entertainment
    (DISK)
CO:    IMAGE ENTERTAINMENT INC.
IN:    ENT
ST:           CALIFORNIA (CA)


-- LA006 -- 9050 02/14/92
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Publication:PR Newswire
Date:Feb 14, 1992
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