IKEA to launch new vegan version of its popular Swedish meatballs; They will look, feel and taste like meat according to the retailer.
Byline: Neil Shaw
You go to IKEA for a plate full of meatballs, and accidentally come away with [pounds sterling]250-worth of flatpack bookcases and a tealight.
The only way to avoid the trap has been to be vegan - until now - as the Swedish retailer has announced it is about to launch a new meat-free version of its most popular dish.
IKEA says the plant-based balls will look, feel and taste like meat and they will be available in all the chain's restaurants around the world.
The chain already has a veggie ball option - but the new range is designed to offer vegans the full meatball experience.
Michael La Cour, managing director at IKEA Food Services AB, said: "We know that the IKEA meatballs are loved by many people and for years the meatballs have been the most popular dish in our restaurants.
"We see a growing demand from our customers to have access to more sustainable food options and we want to meet that need. Our ambition is to make healthier and more sustainable eating easy, desirable and affordable without compromising on taste and texture."
The first customer trials of the vegan balls will be in 2020 and IKEA is currently working with a number of potential suppliers.
IKEA's meat balls, served with gravy, jam and mashed potatoes, have been a favourite for more than 35 years.
The chain already has a vegetarian hotdog on its menu.