IKEA SAYS: SUPPORT THE G.O.P.
IKEA SAYS: SUPPORT THE G.O.P. (GRAND OPENING PARTY) FONTANA, Calif., March 17 /PRNewswire/ -- Just after 9 a.m. on
Wednesday, March 18, the first customer will enter the new IKEA Fontana store. With one step, that lucky person will win all the home furnishings pictured in the room setting on the front cover of the IKEA 1992 catalog and simultaneously kick off five days of hoopla, contests and entertainment to celebrate the grand opening.
The second and third customers to enter IKEA on the grand opening day will take home an IKEA custom sofa and an easy chair with footstool, respectively. The next 100 people to enter the store will each go home with a folding chair. The giveaways continue all week long with the first 100 visitors on Thursday through Sunday each receiving a lamp or a set of wine glasses. After the five-day grand opening event is over, the names of the winners for the grand opening sweepstakes will be drawn. The grand prize winner will soon be driving a new Volvo 240 station wagon, and another person will be planning a trip for two to Sweden courtesy of Scandinavian Airlines Systems (SAS) and the Scandinavian Tourist Board. And another winner will take home a HALLAND three-seater buffalo leather sofa. To entertain and celebrate with the more than 100,000 visitors expected during the five days, IKEA will hold an outdoor Swedish market with plants; Swedish food specialists; IKEA souvenirs; music, including live country/western concerts every evening, daily music performances by Dixieland bands, barbershop quartets, and bee bop singers; Swedish and country/western dancing; balloon sculptors; clowns; a 40-foot-slide and other games for children; and more. There will also be quick refreshments for "impossible prices" -- including hot dogs and sodas for just 50 cents each. Also, several of L.A.'s favorite disc jockeys will be broadcasting from IKEA Fontana during the five-day grand opening celebration. In addition, playing on the political advertising theme, representatives from the San Bernardino and Riverside county chapters of the League of Women Voters will be on hand throughout the grand opening to register eligible voters for the November election. Seen during the opening days will be members of the Swedish Women's Educational Association (SWEA) who will act as "helpers" and appear in brightly colored traditional Swedish dress. -0- 3/17/92 /CONTACT: Cynthia Neiman of IKEA U.S. West, 714-823-1444/ CO: IKEA U.S. West ST: California IN: REA SU:
DM-CH -- LA013 -- 8794 03/17/92 13:03 EST
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|Title Annotation:||GRAND OPENING PARTY|
|Date:||Mar 17, 1992|
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