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IKEA RENEWS COMMITMENT TO WASHINGTON MARKET

 WOODBRIDGE, Va., Sept. 21 /PRNewswire/ -- During a period when the economy is weak, it is rare to find a retailer making an investment in an existing location, according to IKEA.
 IKEA, however, has just completed a partial renovation of its store in Woodbridge. In addition, IKEA recently signed an extension of its lease through 2006.
 The remodeling was concentrated in the "Marketplace" area of the store, which houses IKEA's children's shop, decorative accessories, and lighting. The Marketplace is now divided into individual "shops," including Tableware, Cookshop, Gift Shop, Bed Linens, Rugs, Kids' Corner, Home Office, Small Storage, Posters and Frames and Plant Shop.
 "We're thrilled with the way the store looks now," commented Laura Coletti, IKEA Washington store manager. "The Marketplace gives the feeling that you are walking through several small boutiques, each with its own personality and focus."
 The most extensive renovations were made to the Kids' Corner area. The space allotted to the wide product assortment for children has been doubled. An innovative addition is the installation of four television monitors which continuously show activity in the "Ballroom," IKEA's supervised playroom for children. Parents can now shop for their children ... and keep an eye on them at the same time.
 -0- 9/21/93
 /CONTACT: Pamela Diaconis of IKEA U.S. East, 215-834-0180, ext. 247/


CO: IKEA ST: Virginia IN: REA SU:

JM-MK -- PH014 -- 4107 09/21/93 11:12 EDT
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Publication:PR Newswire
Date:Sep 21, 1993
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