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IKEA AND KAUFMAN AND BROAD ARE GIVING AWAY THE CALIFORNIA DREAM

 IKEA AND KAUFMAN AND BROAD ARE GIVING AWAY THE CALIFORNIA DREAM
 LOS ANGELES, Nov. 11 /PRNewswire/ -- With just under a week to go before the opening of the newest IKEA in Carson, construction is only just beginning on one of the most important elements in the Grand Opening Celebration.
 While architects review the plans, carpenters and contractors set to work, building an exact replica (at 3/4 scale) of a five-bedroom, two-story "California Series" home from Kaufman and Broad. The finished facade will be complete in every detail, including window treatments, molding, a hint of the interior, even down to the lock on the front door.
 What is this house doing in front of the new IKEA in Carson?
 IKEA, the unique home furnishings store from Sweden, tends to do things in big and special ways. For its final grand opening in Southern California, it decided to go all out. How? Well, IKEA joined forces with Kaufman and Broad, California's largest home builder, to give everyone the chance to win the California Dream -- a beautiful new home plus $10,000 worth of IKEA furniture.
 It's clear customers of both IKEA and Kaufman and Broad have embraced the concept that quality is only valuable when it's affordable and the philosophy upon which these companies were built -- that everyone is entitled to a better life. And, with a total value of up to $200,000, someone in particular will certainly have a better life. The winner of this House Giveaway will not only be able to choose the style of the house and location from any of Kaufman and Broad's 26 housing developments, he or she will also be to select the furniture and home furnishings desired from IKEA.
 The House Giveaway will begin with the opening of the IKEA in Carson on Wednesday, Nov. 18, and run through Nov. 29. Entries will be provided in all five IKEA stores in Burbank, Fontana, City of Industry, Tustin and, of course, Carson. A finalist will be selected from each store and invited to meet at the Carson store on Dec. 3. There, one lucky winner will select the key that fits the door of the facade and the door of their brand new home. So that no one goes home empty-handed, the other four finalists will each receive a $1,000 gift certificate from IKEA.
 IKEA anticipates that close to 450,000 people will visit one of the five IKEA stores between Nov. 18-29 to enjoy the Carson Grand Opening Celebration, which will be going on at all stores and to try their luck at winning the California Dream.
 -0- 11/11/92
 /CONTACT: Judy McNamee or Gail Blumenfeld of IKEA U.S. West, 310-782-7909/ CO: IKEA U.S. West ST: California IN: REA SU: PDT


JL-KJ -- LA023 -- 9827 11/11/92 15:21 EST
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Publication:PR Newswire
Date:Nov 11, 1992
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