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IKEA: RENT, RECYCLE, REFOREST

 IKEA: RENT, RECYCLE, REFOREST
 PLYMOUTH MEETING, Pa., April 15 /PRNewswire/ -- In an effort to


promote recycling and reforestation, IKEA will be distributing free saplings as a continuing part of the annual "Rent-A-Tree" program.
 Customers who "rented" their Christmas tree from IKEA last December, and returned it to IKEA after Christmas, (along with the original copy of the "lease" agreement given to them at the time of purchase), were entitled to get their tree mulched into wood chips by IKEA at no charge. In addition, IKEA refunded $10 in cash, and presented them with the mulch for use in their garden or for composting.
 Over 80 percent of the Christmas trees were returned to the store in White Marsh last January. Anyone bringing back a tree for mulching also received a coupon for a 4-year-old Blue Spruce sapling, courtesy of IKEA, which will be available at the store between April 22-26, 1992.
 While the IKEA Rent-A-Tree program was conceived in Europe in the 1970s and has been run in all IKEA stores in the United States since their openings, distribution of saplings began in 1989 in the IKEA store in Baltimore. The saplings were awarded in conjunction with the "Tree- Mendous Maryland" program endorsed by Gov. William Donald Schaefer of Maryland. Last year, IKEA expanded this activity to all stores.
 -0- 4/15/92
 /CONTACT: Pamela Diaconis of IKEA U.S., Inc., 215-834-0180/ CO: IKEA U.S., Inc. ST: Pennsylvania IN: REA SU: PDT


PS -- NY135 -- 9024 04/15/92 20:12 EDT
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Publication:PR Newswire
Date:Apr 15, 1992
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