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IHOP Corp. Names Heil-Brice Retail Advertising As New Creative Advertising Agency.

GLENDALE, Calif., June 21 /PRNewswire/ --

IHOP Corp. (NYSE: IHP), announced it has awarded its broadcast creative advertising to Heil-Brice Retail Advertising (HBRA) of Newport Beach, CA. IHOP Corp. is the owner, operator and franchiser of International House of Pancakes restaurants.

As part of the selection process, IHOP reviewed a number of agencies and ultimately chose HBRA based on their experience and reputation in retail oriented advertising, as well as their overall ability to understand the IHOP customer.

"We were impressed with the experience and retail expertise demonstrated by Heil-Brice Retail Advertising," said Susan Hernandez, vice president of marketing, IHOP Corp. "Heil-Brice has an impressive track record and we look forward to working with them."

Heil-Brice Retail Advertising has extensive experience in strategic brand building for large multi unit retailers and has experienced rapid growth throughout the 90s by staying true to its retail focus. Clients include Ralphs Grocery Company, Food 4 Less, The Los Angeles Clippers, Hollywood Video, Diedrich Coffee Company, Bugle Boy Industries and the Discovery Science Center among others. HBRA's continued growth can be attributed to a seasoned group of core executives, supported by an impressive group of creative, account and media teams.

"We're proud to represent a brand as well-known as IHOP. The IHOP experience triggers rich emotional imagery for so many people in America," said Joni Brice, ceo Heil-Brice Retail Advertising. "Our job will be to reintroduce an old friend of the family and remind consumers what they love about IHOP."

The IHOP family restaurant chain has been serving up a wide variety of mouthwatering selections for breakfast, lunch and dinner for more than 40 years. Offering more than 16 types of pancakes, omelettes and other breakfast specialties, as well as burgers, chicken and steaks, IHOP's diverse menu appeals to people of all ages. The restaurants are developed, operated and franchised by Glendale, Calif.-based IHOP Corp., which is publicly traded on The New York Stock Exchange under the symbol "IHP." As of March 31, 2000, the end of the company's first quarter, there were 909 IHOP restaurants in 37 states, Canada and Japan. For more information, please call the company's headquarters at (818) 240-6055 or visit their website at
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Publication:PR Newswire
Geographic Code:1USA
Date:Jun 21, 2000
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