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IHF brings tourism under one roof.

... AMMAN (Star)--Jordan's Events UnLimited and Lebanon's Hospitality Services are gearing up to organize the 7th International Hospitality Forum (IHF), which is deemed one of the major trade shows of hotel equipment and foodservices in the Middle East to be held this Oct. 30 to Nov. 1 in Amman.IHF, which is to be held under the patronage of Minister of Tourism & Antiquities, Mr Osama Dabbas, has moved to Jordan's newest exhibition center, Amman Exhibitions Park, owned and operated by IFP Jordan. Amman Exhibitions Park is located off the Airport Highway. "We have opted to move the International Hospitality Forum with its various components to Amman Exhibitions Park to cater for the increased demand on exhibition space and on space required for the various popular competitions that we organize alongside the trade show," said Samar Shawareb Ashqar, managing director of Events UnLimited. The 7th edition of the International Hospitality Forum is expected to witness alliances among major companies aimed at obtaining a slice of the millions of dollars that are being invested in Jordan's growing tourism industry. According to international studies, the Middle East region is expected to invest more than three trillion US dollars in the tourism, travel and airline industry until 2020. Moreover, more than 200 new hotels should be constructed, adding around 100,000 hotel rooms within the next 13 years. Tourism contributes over 11 percent of Jordan's GDP, making it a significant sector for economic growth and job creation. This growth in the tourism sector is considered an important strategic goal that enhances sustainable economic and social development of Jordan. Such growth is also in line with the goals of the National Tourism Strategy, which aims to double Jordan's tourism economy by 2010. "The strength of the International Hospitality Forum," said Mrs Joumana Dammous Salame, co-organizer of the event, "lies in the diversity of its activities and its interactive nature that brings together all the tourism and hospitality stakeholders of Jordan and the region under one roof." The 3-day event features several interesting activities including an international trade exhibition of products and services needed for hotels, restaurants and other similar establishments; Table Setting Competition running under a "Christmas Dinner" theme; Bartenders' Competition; Barista Championship; Bed-Making Competition; Seminars, workshops, press conferences and several other special events and award ceremonies. Over 100 companies will be taking part in the exhibition including at least 15 companies from Lebanon, a Dutch pavilion of 7 companies and other Jordanian companies representing both locally manufactured goods and the latest international products and services.Nearly 100 chefs from hotels, restaurants and patisseries will compete in 15 categories of the Culinary Art Show at IHF which includes live cooking, pastry, mezza, sandwiches, carving and more. The chefs will be judged by an outstanding panel of judges from around the world, including celebrity French pastry chef Yves Thuries, world-famous chocolatier and master of patisserie. "The culinary competitions were really a breakthrough in the industry, and especially in the art of cooking," says industry consultant Adnan Habbo, who is also a member of the jury judging the competitions. "The industry greatly values this show which gives chefs the capability to prove and improve their skills." A*IHF brings tourism under one roof

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Publication:The Star (Amman, Jordan)
Date:Oct 15, 2007
Words:552
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