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IFA-AAG Professional Athlete Franchise Summit scores: first IFA-AAG summit attracts athletes-turned business owners addressing peers on franchising.

The inaugural International Franchise Association-Allied Athlete Group Franchise Summit scored major points with the professional athletes and IFA members who attended the session which is anticipated to become an annual event. More than a dozen professional athletes participated last month in the educational event in Atlanta, including former basketball star player for the Milwaukee Bucks and the Los Angeles Clippers Junior Bridgeman. Bridgeman, who is a multi-unit and multi-brand (Wendy's and Chili's) franchisee, kicked off the event engaging the audience with details of his entrepreneurial background focused on his selection of franchising as a path to business ownership.

The day-long educational event attracted many athletes who took careful note of tips and tactics offered by IFA-member franchises informing them in sessions entitled "Overview of Franchising," "Finding the Franchise That's Right for You," "Power of a Brand," "Location, Location, Location," "Building a Winning Team" and closing with "Developing a Business Plan."

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The lunchtime panel "Making the Move into Franchising" became the highlight of the day featuring athletes' peers including George W. Tinsley Sr.--a diversified owner who holds franchises and food-service license agreements including KFC, TGI Friday's, Quiznos, Sbarros, Burger King, Pizza Hut, Nathan's Famous, Jose Cuervo, Freshens Ice Cream Bar and California Pizza Kitchen--known most notably for playing with the New York Nets and is the president of the National Basketball Retired Players Association. Rosevelt Colvin, who began and ended his career with the New England Patriots and also played for the Chicago Bears and Houston Texans, is a franchisee of The UPS Store. Carlos Emmons began his career with the Pittsburgh Steelers, later played for the Philadelphia Eagles and New York Giants and now owns a Wet Willies; and Nate Wayne, who began his career with the Denver Broncos and played with the Green Bay Packers, Philadelphia Eagles and Detroit Lions, is a Coldstone Creamery franchisee.

"This summit marks the beginning of a strong relationship with the IFA and represents our effort to connect our professional athlete membership to the world of opportunities available in franchising," said Allied Athlete Group CEO and co-founder Michael Stone.

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IFA is making plans to build on this partnership during the association's annual convention Feb. 13-16 in Las Vegas. The New Markets Summit "Preparing Professional Athletes for Life after Sports: What Franchising has to Offer" is expected to be a highlight of the convention.

"Professional athletes should make great franchisees, said Diversity Institute Vice Chairman Stan Friedman, CFE. "As is the case with veterans, these athletes have spent years following playbooks. They know better than anyone that dedicated effort and team work are what it takes to win." Discussions are already in place for the Second Annual Franchise Summit next July.

"I was very impressed with the event and the participation of the athletes," said Roark Capital Group Vice President Geoff Hill, CFE." The Franchise Summit is a great way for those in the athletic world to better understand and become familiar with the franchise industry. I am very confident that many of the athletes that attended the summit will end up having very successful careers in the franchise industry."

Miriam L. Brewer is director of education and diversity of the International Franchise Association. She can be reached at mbrewer@franchise, org or 202-662-0784.

IFA Acknowledges Summit Sponsors and Planning Committee

IFA would like to thank member companies who served as sponsors:

Baker, Donelson, Bearman, Caldwell & Berkowitz, PC, Choice Hotels, Massage Envy, Max Muscle Sports Nutrition, Moe's Southwest Grill, NexCen Brands and Wingstop. The planning committee included Diversity Institute Vice Chairman Stan Friedman, CFE; Michael H. Seid and Associates Managing Director Kay Ainsley, CFE; No Limit Media CEO Nick Powills; and Roark Capital Group Vice Pres. Geoff Hill, CFE.

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Franchise Summit Sponsors From left, seated: IFA Educ./Diversity Dir. Miriam L. Brewer, AAG CEO/Co-Founder Michael Stone and Moe's Southwest Grill Franchise Sales Mktg. Mgr. Sofia Pando. From left, 2nd row: Nouveaux Dimensions Lead Creative Consultant DanJelle Pollard, Baker Donelson Counsel Joel Buckberg, Diversity Institute Vice Chair Stan Friedman, Max Muscle National Franchise Sales Dirs. Tom Sampson and Bill Warner, Choice Hotels Emerging Markets Dir. Isaac Brown, Wingstop Vice Pres., Franchise Dev. Bruce Evans and Franchise Dev. Dir. Bev Rich, Moe's Southwest Grill Vice Pres., Franchise Sales Steven Corp. From left, back row: Moe's Southwest Grill Pres. Paul Damico, Keynote Speaker and Wendy's/Chili's Franchisee Junior Bridgeman, No Limit Media CEO Nick Powills and Choice Hotels Vice Pres., Emerging Markets & New Business Dev. Brian Parker.
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Title Annotation:MINORITY OUTREACH; International Franchise Association-Allied Athlete Group
Comment:IFA-AAG Professional Athlete Franchise Summit scores: first IFA-AAG summit attracts athletes-turned business owners addressing peers on franchising.(MINORITY OUTREACH)(International Franchise Association-Allied Athlete Group )
Author:Brewer, Miriam L.
Publication:Franchising World
Geographic Code:1USA
Date:Aug 1, 2010
Words:747
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