IFA Educational Foundation, Argentinean educators discuss franchising program.
IFA Educational Foundation Pres. John Reynolds recently met with
Argentinean educators Silvia Torres Carbonell, director of the center
for entrepreneurship at IAE-University Austral; Ignacio Cornejo,
director of new business development at Cicmas Strategy Group; and Dr.
Andres Terech, a marketing professor at IAE who is conducting research
on franchising in Argentina and other South American countries. The
group discussed opportunities to develop a franchise education program
in cooperation with the university, the Institute of Certified Franchise
Executives, and the Argentina Franchise Association, to develop a guest
lecture program for franchise executives to share best practices, and
market research to support more franchise development in Argentina.