IF YOU'VE GOT A PROBLEM AND NO-ONE ELSE CAN HELP, YOU CAN CALL IN .. IBAS.
But underlying all that is a core of mutual understanding, based on confidence and trust.
Confidence that the bookmaker is running a sound and upright business and trust that they will pay should our bet be winning one.
So far, so good.
But what happens when things go wrong? What happens if punter and bo okmaker become embroiled in a dispute over payment?
Up until a few years ago, things could get messy, with no proper redress.
But that has changed dramatically, thanks to the formation of IBAS - the Independent Betting Adjudication Service, based in London.
Virtually all bookmakers are signed up to IBAS. In doing so they give a commitment to fair play.
Also, when you bet with an IBAS-registered bookmaker you have recourse to professional adjudication should a dispute arise.
IBAS offers dispute resolution procedures, referring to the bookmaker's own terms and conditions and ensuring they have abided with those terms. IBAS also ensures bookies have complied with the standards set by the industry regulator, the Gambling Commission.
So if things go wrong what do you do?
Contact the bookmaker's customer care team and try to resolve the problem through their internal disputes procedure. If things reach deadlock, IBAS should be contacted (details below).
IBAS will look at the problem, adjudicate and determine a basis for settlement. The bookmaker will abide by the IBAS decision.