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IDG Launches First IT Channel Publication in Denmark; IDG Channel Products Dominate European Region.

BOSTON--(BUSINESS WIRE)--April 4, 1999--

International Data Group (IDG), the world's largest IT media and information services company, announced the debut of the first IT channel publication in Denmark, IT-Branchen. The premier issue of IT-Branchen will launch May 17th, bringing the total number of IDG channel publications to 18 in Europe and 30 worldwide.

With this launch, IDG's channel products are now represented in every country in the Nordic region of Europe. "IT advertisers now have the ability to create a cohesive, extensive branding campaign in Sweden, Finland, Norway and Denmark," said Preben Engell, IDG Denmark country manager, " While readers will benefit from the editorial cooperation between the magazines in the region, they will also gain access to local and regional IT information specific to those markets."

"IDG's European channel product line increased 28% in 1998, representing a growing market climate and strong awareness for the IDG brand," stated Kelly Conlin, president and CEO of IDG. "IDG's established, successful channel product line meets the Danish demand for high quality, in-depth information for the reseller market, particularly since it is being published by IDG Denmark, which is the largest IT publisher in Denmark."

IT-Branchen will address the fragmented and complex environment that surrounds the IT buying process from vendor to consumer. The publication's controlled monthly circulation of 9,000 includes traditional distributors, dealers, marketing managers, product sales personnel, and Internet e-commerce developers and strategists.

Launched simultaneously with the print edition, the magazine will be available on the Internet at The Web site is one of 15 in IDG Denmark, and underscores IDG's commitment to extend its position as the leading IT publisher in Denmark. The Danish web sites are part of 130 IDG European web sites, creating an online network of IT information focused on country, regional and European specific issues.

The premiere issue of IT-Branchen will include feature articles, news and select information on Danish IT vendors. Subsequent to its premier issue IT-Branchen will expand the publication to include a supplement on the "IT Top 100", featuring information on the entire Danish IT industry.

The publication will soon announce its advisory board, which includes top level managers from Cisco, Ingram Micro, Compaq, MerkantilData and local Danish IT telecom and Internet providers.

IDG Denmark Country Manager, Preben Engell, will oversee the publication as publisher. With more than 16 years working for IDG in the Danish market, he possesses a strong understanding of the subtle nuances of the Danish technology market. IT-Branchen's editorial team will be led by Editor-in-Chief Finn Morsing and Managing Editor Lisbeth Egeskov, both of whom are Computerworld (Denmark) veterans of seven and nine years respectively. IDG Art Director Berit Ellegaard and Senior Editor Rune Michaelsen, will create design for the four-color magazine

About IDG

Headquartered in Boston, International Data Group (IDG) informs more people worldwide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by Computerworld/InfoWorld, Macworld, Network World, PC World, Channel World, and the ". . . For Dummies" global product lines. IDG offers online users the largest network of technology sites around the world through (, which comprises more than 240 targeted web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and its research arm, International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries worldwide. Company information is available at
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Publication:Business Wire
Geographic Code:4EUDE
Date:May 4, 1999
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