IDC survey examines habits of Internet users.
According to a recent survey carried out by the IDC roughly one out of every ten Europeans has made a purchase online in the last three months.
Other results indicated that almost half of the population in the 14 European countries studied had accessed the Internet in the same time frame. Similarly, around 29% of Internet users are spending over three to four hours each week online, this figure compares favourably to last year's of 24%.
When it comes to the male/female divide on the Internet it was found that the numbers are starting to even out, now 43% of all Internet users are women, compared to 40% last year. It has been found, however, that men are more enthusiastic surfers and are more willing to both spend more time online and purchase goods electronically.
Finally, the survey examined why non-Internet users did not feel the need to go online. The most popular reason was that they were just not interested with around one in three people quoting that answer. Only 7% blamed the cost of getting online as the main factor whilst 15% claimed it was too difficult and 3% didn't trust it.
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|Title Annotation:||Industry Trend or Event|
|Comment:||IDC survey examines habits of Internet users.(Industry Trend or Event)|
|Publication:||Internet Business News|
|Date:||Mar 16, 2001|
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