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IDC examines business to business online sales.


Market intelligence and advisory firm IDC has claimed that online sales companies are happy with their online sales figures despite not making much money.

A spokesperson for IDC goes on to state that the percentage of business to business companies selling over the web is small and the perception of the Internet has not changed much over the past few years. It is still seen as a very fast and cost effective sales channel but is also impersonal. Similarly, the web is thought of as a good method of breaking into new markets but the reality is that sellers rarely receive many foreign orders, according to the company.

The IDC survey examines the adoption of the Internet as a B2B sales channel among European companies and looks at issues such as current and future use of e-commerce, payment methods, globalization level, sales drivers and inhibitors.

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Comment:IDC examines business to business online sales.
Publication:Internet Business News
Article Type:Brief Article
Geographic Code:4EUUK
Date:Feb 22, 2002
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