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ICT ANNOUNCES ENTRY OF DIGITAL MUSIC EXPRESS INTO AUSTRALIA

 ICT ANNOUNCES ENTRY OF DIGITAL MUSIC EXPRESS INTO AUSTRALIA


Leading Australian Music Programmer to Make DMX Available to More Than 13 Million Australian Residents and to Commercial Establishments
 LOS ANGELES, Aug. 10 /PRNewswire/ -- Jerold H. Rubinstein, chairman and chief executive officer of International Cablecasting Technologies Inc. (ICT) (NASDAQ: TUNE), and Cameron Dunlop, chief executive officer and managing director of Soundcom Australia Ltd., announced today that the companies have entered into a long-term licensing agreement to provide ICT's Digital Music Express(TM) (DMX(TM)) audio programming service to Australian residential and commercial subscribers.
 The Australian launch of DMX is planned for January 1993 when DMX will be rolled out in the five capital cities, representing more than 80 percent of the country's population of 16.5 million.
 "Soundcom Australia represents the natural partner for ICT," said Steve McCauley, president of ICT International. "As Australia's leader in background music programming, Soundcom is well-positioned to develop the exciting new market opportunity of providing DMX services to residential and commercial customers."
 The DMX service will be transmitted from the United States via satellite, and then relayed to subscribers using a microwave MMDS (Multichannel Multipoint Distribution Service). The DMX music service is then received by a small antenna on the subscriber's roof and transmitted to an in-home or office digital audio tuner jointly developed by ICT, and the world's leading cable electronics company, Scientific-Atlanta Inc.
 Soundcom Australia also will offer the proprietary remote control device developed by Scientific-Atlanta, the DMX-DJ(TM). This innovation is a "silent DJ" remote control with a display screen showing the name of the song being played, name of the artist, album title, record label, composer and other information. The DMX-DJ allows subscribers to discover information about a song being played without interrupting their listening pleasure.
 A customized offering of 20 music channels will be provided initially to Australian listeners. In addition to a format specially programmed with Australian rock and pop, subscribers have their choice of opera, jazz, country, Latin, soul, blues, dance music and more. At the touch of a button on the remote control, customers can move from one channel to another to suit their mood, 24 hours a day.
 Dunlop, CEO of Soundcom Australia, said "DMX is a natural progression from our existing business of providing music services to commercial outlets. It nicely complements the wide range of music and promotional services we already provide to commercial outlets across Australia."
 ICT is a diversified provider of satellite-delivered cable audio programming for residential, commercial and international markets. Equity participants in ICT include Tele-Communications Inc. (TCI), Scientific Atlanta, Viacom, KBLCOM, Scripps Howard, Crown Media, Colony Communications and Shaw Cablesystems of Canada.
 -0- 8/10/92
 /CONTACT: Maryse Najar, VP of ICT, 310-444-1744; or Cameron Dunlop, CEO of Soundcom Australia Ltd., 61-02-217-8222/
 (TUNE) CO: International Cablecasting Technologies Inc.; Soundcom Australia ST: California IN: TLS SU: LIC


JB-JL -- LA014 -- 8561 08/10/92 13:52 EDT
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Publication:PR Newswire
Date:Aug 10, 1992
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