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ICT ANNOUNCES DMX SELECT, THE NEXT STEP IN DIGITAL AUDIO

 New Technology Will Allow Cable Systems To Customize
 Local Channel Line-ups From Expanded 60-Channel Feed
 SAN FRANCISCO, June 7 /PRNewswire/ -- In a move that marks the debut of digital audio multiplexing, International Cablecasting Technologies Inc. (NASDAQ: TUNE) today unveiled DMX Select, a "music library in the sky" that offers virtually limitless digital audio programming options to the cable operator.
 Combining increased music format offerings and advanced satellite technology, DMX Select will, for the first time, provide operators with the flexibility to customize their own DMX channel line-up in response to the musical tastes and demands of residential and commercial subscribers in their local markets.
 The announcement was made today by ICT President and Chief Operating Officer Tom Oliver at the National Cable Television Association Show in San Francisco.
 Already the industry's leading premium digital audio service, Digital Music Express at the same time unveiled plans to increase its channel line-up, initially doubling its program offerings from the current 30 music formats to 60.
 The first phase of the DMX channel line-up expansion, which is expected to increase to more than 120 channels of music programming and video channel simulcasting, will be available to cable systems on a single transponder and delivered via KU-band satellite.
 Calling it "the most diverse music programming strategy in the industry," ICT Chairman and Chief Executive Officer Jerry Rubinstein noted that DMX's expanded 60-channel line-up will enable cable operators to offer subscribers the widest and deepest variety of music available anywhere.
 Included in the new channel line-up is the addition of such specialized new music formats as Gospel, Cajun, New Music, Dixieland, Bluegrass, Motown, Movie Soundtracks, Euro Hits and Children's channels as well as an expanded International channel block that includes U.K. Hits, Euro Oldies, German Schlager and French, Italian and Dutch Formats.
 According to Oliver, cable operators will be able to customize their channel line-ups locally by selecting 30 or more of the formats available from the DMX "music library in the sky" with the aid of the DMX Selector, an enhanced head-end receiver currently being developed in conjunction with Scientific-Atlanta Inc. to allow selection and retransmission of specific channels at the discretion of individual cable systems. The DMX Selector is expected to be available to systems by the end of 1993.
 "DMX Select is the ultimate in audio multiplexing and represents a major step forward in niche programming, explained ICT's Rubinstein. "Now, working with our music programming department, individual cable systems can tailor their DMX feed specifically to satisfy the musical tastes of their market, giving DMX subscribers even more of the music they want, and can't get anywhere else."
 David Levitan, vice president and general manager, digital audio systems, for Scientific-Atlanta, added "DMX Select -- and the DMX Selector -- truly represent the wave of the future in digital audio programming and convenience, providing the cable operator with a simple, cost-effective method to deliver the ultimate in choice and flexibility to subscribers."
 The nation's leading premium digital audio provider, DMX launched in late 1991 as the flagship product of Los Angeles-based International Cablecasting Technologies Inc. Providing continuous, Sony/Philips CD-standard audio programming 24 hours a day without commercial or disc jockey interruption, DMX is offered by more than 50 leading MSOs and is available to 12 million basic cable subscribers in more than 400 cable systems in 47 states nationwide.
 Publicly traded on NASDAQ-NMS (TUNE), the company is backed by some of the industry's leading players, including Tele-Communications Inc. (TCI), Scientific-Atlanta, Viacom, KBLCOM, Scripps Howard, Colony Communications, Crown Media Inc. and Shaw Cablesystems of Canada.
 Scientific-Atlanta Inc. (NYSE: SFA) is a world leader in broadband communications delivery systems, cable television electronics, satellite-based communications networks and instrumentation for industrial, telecommunications and government applications.
 -0- 6/7/93
 /CONTACT: Maryse Najar or Therese Wells of ICT, 415-978-3741 or 310-444-1744/
 (TUNE)


CO: International Cablecasting Technologies Inc. ST: California IN: ENT SU:

JB-EH -- LA027 -- 6111 06/07/93 14:40 EDT
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Date:Jun 7, 1993
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