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ICICI OneSource Launches Career Diversification Program for Contact Center Employees.

Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 29, 2003

Initiative Provides Qualified Employees with Professional

Development and Career Advancement Opportunities at

ICICI Group Companies

Responding to the challenge of maintaining high employee morale and low attrition rates in the highly competitive business process outsourcing (BPO) environment, ICICI OneSource, one of India's largest third-party BPO services companies, announced today the successful roll-out of its Career Diversification program for the company's 4,000 contact center employees. The initiative is designed to give qualified employees the opportunity to further advance their careers by moving to positions within the ICICI Group of companies, of which ICICI OneSource is a part. ICICI Group is a diversified financial services organization whose subsidiaries include ICICI Bank, India's largest private sector bank, and ICICI Infotech, a leading provider of information technology products and services.

"This innovative program is part of our larger human resources strategy to maintain the high levels of service that our clients have come to expect from us," said Aashu Calapa, Vice President, Human Resources at ICICI OneSource. "Recruiting, retaining and motivating highly skilled professionals to provide round-the-clock, back-office support to large corporations is much easier with initiatives like Career Diversification in place." The recent DataQuest-IDC Employee Satisfaction Survey 2003 named ICICI OneSource as one of the top three most preferred employers in the industry, among both captive and third party vendors.

Under the Career Diversification program, employees who have been with ICICI OneSource for more than 18 months can opt to switch to positions at other ICICI Group companies after passing several internal tests. These professional development and career advancement opportunities, in industries such as insurance and banking, include positions in customer service, operations, sales and marketing.

"The ability to move up the ranks at ICICI OneSource or into other areas at one of our prestigious sister companies is a huge incentive to join our team and excel here," said Calapa. "It's the kind of employee benefit that underscores a key advantage of being part of a large organization."

About ICICI OneSource

ICICI OneSource ( is a global business process outsourcing (BPO) company, focusing on servicing clients in the US and UK. ICICI OneSource is one of the largest third-party BPO services companies in India, with offshore facilities in Mumbai and Bangalore and international business development offices in New York and London. ICICI OneSource's clients include US- and UK-based Fortune 500 and FTSE 100 companies.
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Publication:Business Wire
Date:Oct 29, 2003
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