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ICI LAUNCHES WATERBORNE AUTOMOTIVE REFINISH PAINT FRIENDLIER FOR THE ENVIRONMENT

 WESTLAKE, Ohio, Oct. 18 /PRNewswire/ -- ICI Autocolor announced that it has officially launched the world's first waterborne automotive refinish basecoat paint system to the North American market.
 Tests show that AQUABASE dramatically reduces solvent emissions (volatile organic compounds/VOCs) during basecoat application by up to 85 percent. This represents a revolution in automotive refinish paint technology, according to David Davidson, ICI Autocolor vice president.
 "We started selling AQUABASE(TM) in the United States in July," says Davidson. "ICI Autocolor actually started selling this revolutionary product in Germany in May 1992."
 According to Ron Klein, ICI Autocolor national sales director, "The response that we have received on AQUABASE from customers has been outstanding. The body shop community is truly interested in products that are friendlier for the environment.
 "AQUABASE waterborne mixing colors can match all existing basecoat colors as well as any new color that comes into the body shop," he says.
 AQUABASE is part of a complete low VOC paint system that includes waterborne pre-cleaners, waterborne gun wash, AQUABASE, and a new high solids clearcoat. A new waterborne primer cuts solvent usage even further.
 According to Klein, AQUABASE is the most exciting development in automotive refinish paint technology in over 20 years.
 ICI Autocolor, based in Westlake, Ohio, is a global business unit of ICI (Imperial Chemical Industries PLC/NYSE: ICI), a worldwide supplier of industrial chemicals, tioxide, paints and materials such as acrylics, polyester films and polyurethanes, as well as industrial explosives.
 -0- 10/18/93
 /CONTACT: Jim Berry, marketing services manager, of ICI Autocolor, 216-835-7096, or fax, 216-835-7034/
 (ICI)


CO: ICI Autocolor ST: Ohio IN: CHM AUT ENV SU: PDT

BM-KL -- CL032 -- 3535 10/18/93 16:01 EDT
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Publication:PR Newswire
Date:Oct 18, 1993
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