ICDA announces 1985 seminar program.
The 1985 International Cheese & Deli Association seminar and exposition, to be held in Milwaukee on May 19-21, will feature a full four days of general sessions, workshops, and entertainment and a three-day exhibit of the best and newest of cheese and deli products. Highlights of the program include:
The "Dairy/Deli Shoppers Panel," composed of a group of carefully selected consumers, can be expected to produce a lively exchange of opinions, likes and dislikes and suggestions concerning the supermarket's deli and dairy departments at Sunday's general session.
Monday's program will feature the annual President's Address given by Joe Neville, ICDA president and director of national accounts and trade development for Purity Cheese Company. The keynote speaker will be Charles M. "Mike" Harper, chairman and chief executive officer of ConAgra Inc., a diversified basic food company headquartered in Omaha, Neb.
"What Retailers Want From Deli Brokers" will be the subject of a discussion on Monday by a panel of retailers who will explore their working relationships with deli brokers, focusing on how service could be improved.
Data garnered from more than 2,000 consumers will be featured Tuesday morning in presentation entitled "What Today's Consumers Would Buy More Of, If..." Mona Doyle, president of The consumer Network, will lead the presentation about how pricing, quality, packaging and service affect shopper purchase decisions.
Merchandising with a European touch will be presented by Dr. Heinrich Nax, president of Nax Ladenbau. Subjects discussed in his "New Trends and Techniques in Deli Merchandising" will include consumer trends, new types of delis, new store formats and designs, new lighting and energy-saving methods.
New techniques in utilizing scanning data to create opportunities for greater profits for retailers will be explained in "Using Shelf Management Systems to Set the Dairy Case," scheduled for Tuesday. Mckinsey & company takes a close look at the deli industry's problems and opportunities in a Tuesday presentation entitled "Challenges Facing the Industry."
Entertainment will include a festive beer and brat party, a Monte Carlo night of Las Vegas-style fun, a gala international taste festival co-sponsored by the ICDA and the Bavarian Ministry of Agriculture, and the President's reception and annual banquet, which will feature a special musical show.
For registration information, write the International Cheese & Deli Association, P.O. Box 5528, Madison, Wis. 53705, or call (608) 238-7908.
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|Title Annotation:||International Cheese and Deli Association|
|Date:||Feb 1, 1985|
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