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ICCI for promoting export of horticulture products.

ISLAMABAD, March 19, 2011 (Frontier Star): Fruits and vegetables are grown on a large area across the country but Pakistan is not fully utilizing its export potential of horticulture products. Due to insufficient storage, processing facilities and poor value chain horticulture exports were not at their full potential, Mahfooz Elahi, President Islamabad Chamber of Commerce & Industry (ICCI) made these remarks while addressing the exporters of fruit & vegetable at ICCI. He said that foreign exchange earnings through exports of fruit & vegetables stood around $302 million in January 2011. Government should give emphasis for the development of horticulture sector and should take progressive initiatives to venture for the exploitation of export potential and to search more markets like South American countries, North Africa, Central Asian states and South Asian region, he emphasized. ICCI President was of the view that horticulture exports could be increased through deeper penetration into new existing and friendly markets and also simultaneously obtaining higher per unit price through better packaging and ensuring quality of commodities. Pakistani fruits and vegetables are in demand in almost all over the world so TDAP should interested exporters to increase exports, he maintained.

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Publication:The Frontier Star (Northwest Frontier Province, Pakistan)
Date:Mar 19, 2011
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