ICBA adopts guidelines for marketing of beverages to children.
"Adopting robust guidelines such as these broadens our industry's commitment to providing meaningful leadership around the world," said Susan Neely, president and CEO of the American Beverage Association, which is supporting the action. "Our industry has long recognized the positive role it can play in promoting healthy lifestyles for consumers of all ages, including children, and this policy will only serve to strengthen that role."
The policy does not cover water, juices and dairy-based beverages, as these segments are not represented by all ICBA members. The Coca-Cola Co. and PepsiCo have announced their intention to implement the guidelines by the end of 2008 globally. The ICBA intends to issue its first report on the implementation of the guidelines by the end of 2009.
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|Publication:||Food & Drink Weekly|
|Date:||May 26, 2008|
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