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ICA's Mike Kilbane proposes to monitor states.

I had a chance to chat with Mike Kilbane, 1991-92 president of the International Communications Association about comments he made in ICA's in-house publication, Communique.

He has four goals for ICA of interest to others in the community: strategic planning, regulatory, international and information technology.

He also is proposing a program to monitor regulation in all 50 states. Here's what Kilbane, of Diamond Shamrock Refining & Marketing Co., has to say:

I have four primary goals on which I'd like to concentrate during my term. The first is to continue the strategic planning process begun under Phil Evans' leadership. We will continue the process by creating tactical/operating plans which further define the activities of ICA and the committees.

The second is to open ICA to more users--either by removing the million dollar requirement or by allowing non-ICA members to attend the full conference program and other educational programs we offer.

Third, I'd like to strengthen ICA's relationship with the vendor community. This can be accomplished in a variety of ways such as building programs which support them. A primary example is the number of international attendees at the conference. We have already had preliminary discussions to offer specialized educational programs to foreign participants' employees. This is just one way to enhance vendor relationships.

Fourth, I'd like to see ICA become more involved in state telecomm issues. The ICA Public Policy Committee is an extremely influential force in U.S. government regulatory affairs. However, many of the issues which affect ICA member companies are taken at the state level.

I'm proposing a "States Watch" program in which members will monitor the telecomm regulatory affairs in their assigned state and funnel the information through the Public Policy Committee. Issues of bellwether stature will be addressed and reported on through ICA channels.

Obviously, accomplishing these goals requires the support of the Board of Directors and ICA staff, but moreover, it requires the involvement and personal commitment of the general membership. I want the ICA membership to become more involved.

The committees and chairpersons will be very involved in creating the operating plans, and the States Watch program will provide 50 opportunities for involvement.

ICA's strategic plan identifies many areas of strategic importance, and I have selected a complementary set of goals.

The first goal of continuing the strategic planning process speaks for itself.

The other goals on which I will focus are integral to maintaining ICA's stature as the leading international user group. Our relationships with users and vendors rely on innovative programs which address the needs of every organization and person involved in telecomm today.

By evaluating our programs and membership criteria, creating operating plans and implementing the States Watch program, we will not only be guided by the strategic plan, but help refine it.

ICA must be like any business. It can't let a particular economic cycle impact the direction of its organization. We will continue to seek new members, continue to develop new programs to meet the needs of the membership and seek out a variety of new vendors with new products and services to attract to the expo.

In some cases, we'll try to alter items which require travel, such as educational programs, with more cost-effective solutions.

In the case of education programs, other methods of instruction like video courses of teleconference classes are a possibility. The bottom line is to retain the revenue without incurring the expense, both for ICA and its members.

The industry really has changed more than ICA, but those changes have obviously had a dramatic influence on ICA. We're all aware of the rapid pace of technological developments. I find it increasingly difficult to choose between attending the educational sessions at the conference and walking the expo floor. There are so many new technologies, it's difficult to strike a balance.

There also seems to be a higher percentage of new faces at the conference each year. This is due to a couple of factors: the growth of the organization is one. The other is that people aren't staying in the same position as long. They are advancing to other areas of info technology.

ICA evolved from a voice communications organization 44 years ago, to a voice and data organization, to the voice/data/video organization of today. The next step on the evolutionary path is to become an information technology organization.
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Title Annotation:On Associations; International Communications Association President Mike Kilbane
Author:Underwood, Roger
Publication:Communications News
Article Type:Column
Date:Dec 1, 1991
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