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IBM at the forefront of energy-efficient computer design.

IBM today showed off a new energy-efficient and recyclable personal computer at an event in Washington hosted by Vice President Albert Gore. The new machine underscores IBM's long-time commitment to environmental leadership.

The event was held to celebrate the success of the Environmental Protection Agency (EPA) Energy Star Computer Programme. EPA Administrator Carol Browner opened the ceremony by congratulating the computer industry for its efforts in helping to protect the environment. One year ago, the EPA challenged computer makers to design and manufacture desktop computers and monitors that can each power down to 30 watts or less when not in use. Computer companies with products that qualify are entitled to use an Energy Star Logo, indicating that their products meet or exceed the energy savings outlined by the programme.

IBM, which was approached last year by the EPA to help draft the fundamental technical criteria for the Energy Star Programme, became one of the first companies in the industry to offer a computer that bears the Energy Star Logo.

"I congratulate IBM for their early and enthusiastic support of the Energy Star Programme," said Brian Johnson, manager of the EPA's Programme. "I'm thrilled that IBM is designing products that exceed the energy savings called for by the agreement."

IBM today displayed its new Personal System/2* E, (*indicates trademark or registered trademark of International Business Machines Corporation) a whisper quiet, sleek, flexible and full-featured personal computer announced this week that operates on less power than a 60-watt lightbulb. The PS/2 E, made from recycled plastics, is designed and manufactured by the IBM PC Company, an independent operating unit of the IBM Corporation. Also available to customers is a 10-inch flat panel display and a new 14-inch energy-efficient colour CRT monitor that can power down to as little as 8-watts.

"The IBM PC Company is leading the industry into a new dimension of personal computing. We're redefining the PC in more ways than one - a powerful, full-function personal computer that is better for our customers and the environment," said James A. Cannavino, IBM senior vice president and general manager of Personal Systems.
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Publication:Economic Review
Date:Jun 1, 1993
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