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IBM and WAC introduce cloud-based "white label" mobile app store.

M2 EQUITYBITES-February 14, 2011-IBM and WAC introduce cloud-based "white label" mobile app store(C)2011 M2 COMMUNICATIONS

IT company IBM (NYSE:IBM) said today that it has introduced a new cloud-based "white label" mobile app store in collaboration with the Wholesale Applications Community (WAC), a global alliance of telecoms companies.

The store is designed to enable mobile operators to quickly build their own online application stores and offer new apps and widgets to subscribers for consumer and business use.

IBM and WAC are offering a customisable device client and mobile app store that is pre-integrated with WAC's wholesale application warehouse. They say that the app store and client offering allow subscribers to easily browse, shop, download and install and rate WAC widgets and native applications.

Integration and customisation services for the app store will be available from IBM Global Business Services.

No financial details were announced.

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Publication:M2 EquityBites (EQB)
Date:Feb 14, 2011
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