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IBM PS/1 SURVEY REVEALS INCREASE IN SMALL BUSINESS BUYERS

 IBM PS/1 SURVEY REVEALS INCREASE IN SMALL BUSINESS BUYERS
 CHICAGO, May 28 /PRNewswire/ -- Booth No. 7113, McCormick Hall North IBM (NYSE: IBM) today announced the results of a Personal System/1 (See Note) (PS/1(See Note)) survey revealing the number of small business PS/1 buyers is up 10 percent since the previous survey, conducted in 1990, shortly after the PS/1 was introduced. In addition, PS/1 customer satisfaction remains high, with 95 percent satisfaction among the buyers of the 386 SX models.
 Comprising one in four of all PS/1s sold, small business buyers showed the greatest gains, indicating the PS/1's growing acceptance in the small business marketplace.
 "We made it a priority to ask for and respond to the needs of small business and home office PC users," said David R. Carlucci, vice president, marketing and channel management for IBM's National Distribution Division. "For almost half of the buyers surveyed, the PS/1 was the only PC considered. To us, the research confirms we're successfully meeting our customers' needs and requirements."
 Broad retail availability of the PS/1 has made shopping for a PS/1 more convenient. Forty-eight percent of respondents purchased their PS/1 at a department store and most made their purchasing decision in less than a month.
 In conjunction with National Small Business Week, May 10-16, IBM released a separate survey showing that of 267 Chamber of Commerce executives, 87 percent believe that small business will continue to be the driving force behind the economic recovery.
 "It's clear that small businesses are becoming stronger and more viable players in the marketplace," said Carlucci. "Their ability to compete relies in large part on the ability of technology to keep pace with their needs."
 Among the other survey findings:
 -- Value and ease-of-use are the most important product attributes, followed closely by the PS/1's power, hard drive size and all-in-one package. Each attribute received over 90 percent satisfaction ratings;
 -- Ninety-one percent set up the PS/1 with no help, all in less than 30 minutes and many in less than 15 minutes; and
 -- Education continues to play a major role in the purchase of PS/1s because of the computer's powerful yet easy to use design.
 The customer survey data were collected in a telephone survey IBM conducted with PS/1 buyers from November, 1991 through January, 1992. IBM interviewed more than 600 PS/1 buyers.
 NOTE: Indicates trademark or registered trademark of International Business Machines Corporation.
 -0- 5/28/92
 /CONTACT: Sheila Shanahan of IBM, 914-642-5407/
 (IBM) CO: International Business Machines Corp. ST: New York IN: CPR SU: ECO


SH -- NY016 -- 4605 05/28/92 09:35 EDT
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Date:May 28, 1992
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