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IBM PERSONAL SOFTWARE PRODUCTS DIVISION NAMES RICH, PROCTOR TO NEW POSTS TO HELP MEET GROWING BUSINESS OPPORTUNITIES

 WHITE PLAINS, N.Y., April 22 /PRNewswire/ -- The IBM Personal Software Products (PSP) division today announced the appointment of two veteran industry executives to new posts in PSP, to help guide future growth as the organization expands to meet new business opportunities.
 Joining PSP are William K. Rich as general manager, worldwide sales & marketing, and David R. Proctor as vice president of products.
 "PSP is gaining two highly knowledgeable, senior executives, with experience both inside and outside IBM, who will assist PSP as we continue to expand and rollout new products," said Lee Reiswig, president of PSP. "We are pleased to welcome them aboard."
 In related announcements, IBM Fellow Larry K. Loucks was named vice president, software architecture, and Clifford J. Reeves of IBM was named program director of objects.
 Rich has held a variety of marketing and management positions at IBM, including vice president of systems and displays, and IBM vice president and president of the Services Sector Division. He was most recently a consultant to IBM.
 At PSP, Rich will be responsible for worldwide sales and marketing. He also will provide business guidance to David McAughtry, newly appointed director of PSP Europe. PSP intends to establish marketing and sales organizations similar to PSP Europe for other geographies. Also reporting to Rich is John R. Patrick, vice president, sales and marketing. Rich will be based in Boca Raton, Fla.
 Proctor is formerly president of Xerox Computer Services. He was president and CEO of Ashton-Tate, and had previously spent 23 years with IBM, where in his last assignment he was Asia-Pacific Director for Software Development. At PSP, Proctor will oversee development at PSP's Boca Raton and Austin, Texes laboratories. Proctor will be based in Austin.
 "These new positions will allow us to increase our focus on integrating our marketing and development activities around the world and to truly make PSP one of the top global software businesses," Reiswig said.
 -0- 4/22/93 R
 /CONTACT: Steven Malkiewicz of IBM, 914-642-5449/
 (IBM)


CO: IBM ST: New York IN: CPR SU: PER

WB -- NY051R -- 9386 04/22/93 11:37 EDT
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Date:Apr 22, 1993
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