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IBM MULTIMEDIA STUDIO TO PUBLISH PLAYBOY INTERVIEWS ON COMPACT DISC

 ATLANTA, June 30 /PRNewswire/ -- IBM's (NYSE: IBM) Multimedia Publishing Studio and Playboy Magazine (NYSE: PLAA) today announced an agreement for the Studio to publish Playboy's high-profile interviews on compact disc (CD-ROM).
 The Atlanta-based Multimedia Publishing Studio, a unit of IBM's Fireworks Partners, is a supplier of software products for the multimedia publishing industry, including interactive multimedia programs for large and small systems used in industry, schools and the home.
 The Playboy Magazine interviews are the latest in a series of materials produced by the studio on interactive compact disc, which provides the user with video, graphics, text and high fidelity sound.
 The highly acclaimed Playboy series, which will be illustrated by some 1,000 photographs, includes interviews with some 350 famous personalities, compiled over a 30-year period, dating from 1962.
 Included are interviews with such personalities as Malcolm X, F. Lee Bailey, Candice Bergen, Richard Burton, Jimmy Carter, Walter Cronkite, Malcolm Forbes, John Kenneth Galbraith, Princess Grace, Jimmy Hoffa, Martin Luther King, Jr., James Michener, Carl Sagan and Andrew Young.
 Dr. Paul Evans, Multimedia Publishing Studio managing publisher, said advances in compact disc technology have created opportunities for making vast intellectual properties readily available to a new generation of consumers and computer users.
 -0- 6/30/93
 /CONTACT: Cindy Rakowitz of Playboy Enterprises, 212-261-5000, or Terry Jenkins of IBM Multimedia Publishing Studio, 404-988-9957/
 (PLAA IBM)


CO: Playboy Enterprises; IBM Multimedia Publishing Studio ST: Georgia, New York IN: CPR SU: PDT

TM-LD -- NY002 -- 6990 06/30/93 08:00 EDT
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Date:Jun 30, 1993
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