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IBM AWARDS OS/2 GOLD AMBASSADOR HONORS

 IBM AWARDS OS/2 GOLD AMBASSADOR HONORS
 WHITE PLAINS, N.Y., Aug. 25 /PRNewswire/ -- IBM (NYSE: IBM) today


recognized 15 members of the OS/2(A) Ambassador Program for their extraordinary personal initiative in promoting IBM's new operating system, OS/2 2.0, at the grass roots level and named them Gold Ambassadors.
 The Ambassador Program is designed to recognize IBM employees who take personal initiative and make outstanding contributions to the success of OS/2. The Gold Ambassador designation recognizes the highest level of creativity, ingenuity, professionalism and personal sacrifice of IBM employees who, on their own time and outside of their job responsibility, take the OS/2 2.0 story out of the office and into their local community.
 "The success of OS/2 2.0 across the nation is a tribute to the passion of the Gold Ambassadors who have promoted the product on their own time," says Lucy Baney, IBM's Personal Systems director for Programming Systems Market Development.
 As an example of the personal initiative employed by the Gold Ambassadors, IBM employee Jim Agnew introduced OS/2 2.0 to thousands of people at a national air show, with 900,000 attendees, at a cost of under $400. The air show was 1,000 miles from his home.
 Another Gold Ambassador, Hector Hernandez, has presented OS/2 2.0 at over 100 customer briefings worldwide and produced videotapes on the product in both English and Spanish.
 Currently, there are more than 18,000 OS/2 Ambassadors from a broad range of IBM divisions in the United States, Canada and Europe. The program was started when IBM employees beta testing OS/2 2.0 began to show an incredible amount of enthusiasm for the product. The company decided to tap into the groundswell of excitement. That subculture grew into today's Ambassador program. All 18,000 OS/2 Ambassadors volunteered for the job.
 "The Ambassador Program is unique in its own right," says Baney. "Several Fortune 500 companies have seen the internal and external benefits of our grass roots effort and have called to inquire about implementing a similar program."
 All 15 Gold Ambassadors will receive, at their choice, either an IBM laptop computer (Model L40 with 10 MB RAM and OS/2 2.0) or a cash equivalent of $1,500.
 OS/2 is an advanced 32-bit operating system that supports DOS, Windows(B) and OS/2 applications in a single package. This advanced platform offers true multitasking --allowing concurrent execution of multiple software programs -- and enables users to choose from tens of thousands of available applications.
(A) Indicates trademark or registered trademark of the
 International Business Machines Corporation. (B) The following is a trademark of the indicated company:
 Windows (Microsoft Corp.).
 -0- 8/25/92
 /CONTACT: Keith J. Lindenburg, of IBM, 914-642-5363/
 (IBM) CO: International Business Machines Corp. ST: New York IN: CPR SU:


DC -- NY040 -- 3020 08/25/92 12:02 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Aug 25, 1992
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