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IBM AND VIDEOLOGIC ANNOUNCE JOINT DEVELOPMENT AGREEMENT

 IBM AND VIDEOLOGIC ANNOUNCE JOINT DEVELOPMENT AGREEMENT
 WHITE PLAINS, N.Y., June 29 /PRNewswire/ -- IBM (NYSE: IBM) and VideoLogic -- leaders in the multimedia field -- today announced the formation of a joint development agreement to accelerate the growth of the multimedia market.
 The two companies have formed a relationship to jointly develop and manufacture high-volume, low-cost videographics and multimedia products for the IBM Personal System/2(a) (PS/2/a/) and other PC platforms for both Operating System/2(a) (OS/2/a/) and Windows. Development of the first products from this alliance will begin immediately.
 Both companies will continue to sell existing products and develop future products outside the development arrangement. All jointly developed products will be marketed independently by both IBM and VideoLogic.
 "For the multimedia industry, this initiative should expand business opportunities through low-cost modular adapters with system-level control software that allows independent software vendors (ISVs) to accelerate development of multimedia solutions," said James G. Turner, IBM director of multimedia systems development.
 Stated Tony Maclaren, VideoLogic's chief executive: "I am delighted with this agreement which complements the strengths of both companies. The exciting new products we are jointly developing will set new standards for integration, upgradeability and pricing. Perhaps more importantly for the customer, the innovative new technical approach will progressively embrace new multimedia technologies as they emerge, without making existing products obsolete."
 Development activities are initially focused on the creation of new core technology in two important areas:
 Personal computer add-in expansion cards
 New high-speed processor chips will be the key for IBM and VideoLogic to develop low-cost modular adapters for both PS/2 and other PC platforms with user-installable multimedia upgrade options. The new range of cards will be available at a wide range of price/performance points, functional features and user-selectable options.
 System level control software and productivity applications
 System level control software provides seamless integration with both Multimedia Presentation Manager/2 (IBM's multimedia extensions for OS/2) and Windows Multimedia Extensions. This will provide an easier way for ISVs to build support for animation, sound and video into mainstream PC applications utilizing standard OS/2 and Windows application programming interfaces (APIs).
 The result should be new personal productivity multimedia applications designed for individual personal computer users by providing simple, intuitive video and sound capture, editing and cut/paste utilities.
 The joint development by the two companies does not involve any equity participation between IBM and VideoLogic or participation at board level. There will, however, be close coordination at management levels.
 -0- 6/29/92
 /NOTE TO EDITORS: IBM's Multimedia organization is responsible for multimedia market development and marketing of products including industry and cross-industry applications. IBM's Entry Systems Technology division is responsible for current and future multimedia product development.
 VideoLogic is a leading independent, international multimedia supplier with subsidiaries and resellers in 37 countries. Its range of products include: DVA-4000 digital video adapters for PS/2, PC and Macintosh computers; Mediator, a computer graphics-to-video conversion system; MediaSpace, a video and audio compression system; Rapier 24, a workstation-class true color graphics processor for the PC and multimedia interactive control (MIC) system software. VideoLogic is part of the Avesco Plc group of companies.
 (a) indicates a trademark or registered trademark of the International Business Machines Corporation./
 /CONTACT: Jim Keller of IBM, 914-642-5472, or Trevor Wing of VideoLogic, 011-44-92326-0511/
 (IBM) CO: International Business Machines Corporation; VideoLogic ST: New York IN: CPR SU:


EA-BN -- AT006 -- 4668 06/29/92 11:23 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 29, 1992
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