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IBM AND INTEL REVEAL DVI PRODUCT STRATEGY

 IBM AND INTEL REVEAL DVI PRODUCT STRATEGY
 WHITE PLAINS, N.Y., Sept. 23 /PRNewswire/ -- IBM and Intel today


made several announcements regarding plans for digital video technology, including upcoming enhancements to Actionmedia(A) II and their ongoing relationship as joint development partners on DVI(A).
 DVI technology enables digital full-motion video and audio to be compressed, stored and displayed on 386 and 486 microprocessor-based computers, along with graphics, still pictures and text. The Actionmedia products, introduced by IBM and Intel in 1990, were the first DVI adapter cards for personal computers.
 "Active development of IBM-Intel DVI products continues," said Dr. Robert Carberry, assistant general manager, technology, IBM. "The diversification of the DVI product family that we are planning, was brought about by evolving customer requirements. It serves to enhance price/performance, making DVI technology a sound and viable investment for multimedia developers."
 Planned DVI enhancements include microcode improvements to increase functionality of Actionmedia II adapters, as well as enhanced software interfaces for developers. Additionally, the DVI product family should evolve to support emerging standards for stored video and videoconferencing, as well as the present support for the JPEG (still images) standard. This will entail software and/or hardware changes, as required.
 Also planned for release is a new version of RTV (real time video) software. This version will enable software-only playback on 486 platforms at reduced resolution and frame rate, but will also run at full resolution and frame rate when played back through the Actionmedia II adapter. This updated RTV data stream will be compatible with previous Actionmedia II AVK and MCI software support, developer tools and applications.
 "The flexibility of full programmability allows us to adapt DVI technology to an ever-changing marketplace," said Kenneth B. Fine, Intel vice president and general manager of the multimedia and supercomputer components group. "We continue to develop DVI technology and products to cover a wide range of applications from video playback to business videoconferencing, while providing upward compatibility of existing applications into future DVI products."
 Actionmedia II received "Best of Show" and "Best Multimedia Product" awards at Fall Comdex 1991 and also won the CD-ROM Professional "Hardware Development Product of the Year" for 1992. The accelerated evolution of microprocessors is creating new opportunities for desktop PCs and DVI technology is poised to exploit those opportunities.
 Note: (A) Indicates a trademark of the Intel Corporation
 -0- 9/23/92
 /CONTACT: Jim Keller of IBM, 914-642-5472/
 (IBM) CO: International Business Machines Corp. ST: New York IN: CPR SU:


SM -- NY060 -- 2673 09/23/92 13:06 EDT
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Date:Sep 23, 1992
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