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IBM, NBC AND NUMEDIA ANNOUNCE MULTIMEDIA BUSINESS NEWS AND INFORMATION PILOT

 IBM, NBC AND NUMEDIA ANNOUNCE
 MULTIMEDIA BUSINESS NEWS AND INFORMATION PILOT
 NEW YORK, Nov. 11 /PRNewswire/ -- IBM, NBC and NuMedia Corporation today announced a joint agreement for a market test of a revolutionary new multimedia business news and information service that will allow users to access current business, market and industry specific news through their desktop personal computer. The joint agreement draws on the extensive news gathering and processing capabilities of NBC and CNBC, IBM's multimedia products, technology and field support, and NuMedia's patented multimedia delivery network and authoring tools for broadcast news and information services.
 The proposed service, NBC Desktop News, integrates text, graphics, video and sound in an easy-to-use, concise format, with a look much like that of television news. The service is designed for corporate users who need the latest news and information on demand, but don't have the hours to comb through the diverse range of news and information sources available to businesses today.
 NBC Desktop News will automatically review in-coming video, text and other databases and based upon the specific instruction of each subscriber, will create a customized mix of news and information.
 NBC Desktop News will include business and financial market news as a base subscription service, with additional industry specific news and information tiers that can be customized for the corporate user. Typically, business and market news will be available in segments no longer than two minutes long that are continuously updated throughout the day. Corporations in pharmaceutical, computer, and financial industries are likely candidates for the proposed industry-specific news services. National, international and local news, as well as weather and traffic reports are additional options under development.
 "The bombardment of news and information available each day is staggering," said Tom Rogers, president, NBC Cable and Business Development. "This pilot marks a key step in our ability to cut through the clutter and deliver news and information to corporate and government offices, an area traditionally underserved by broadcast television and cable. Being able to recall information on demand is an important feature in this pilot test," Rogers added.
 In addition to the base business news service, and industry-specific news, corporations will be able to deliver their own corporate news and training information into NBC Desktop News service.
 "This pilot demonstrates our vision to deliver information any place, at any time, in all its forms," said Michael A. Braun, IBM assistant general manager, multimedia. "Our technology is a key element of this test and our business and government customers are ideal prospects for this service."
 Subscribers to the pilot will receive programming via satellite to the participating site(s). Broadcast, fiber optic and cable delivery systems may also be used in the future. Both digital and analog versions of the service will be evaluated during the pilot test. For the digital version, the information will be downlinked and stored in a PS/2(A) server with OS/2(A) 2.0 for distribution to PCs on either Token- Ring or Ethernet local area networks (LAN). For the analog version, IBM will provide PS/2 TV(A) and F-couplers that will connect to existing building wiring, such as shielded twisted pair and co-axial cable. NBC Desktop News will be tested on PC workstations running DOS, Windows(B) or OS/2 2.0 operating systems.
 NuMedia's patented Desktop TV (DTv)(B) system provides the software to access the news services with options to customize the content through the PS/2 server for each PC user's desktop.
 "Multimedia news and training offers organizations a backbone of communications capability to address productivity and quality issues. The technology offers complete flexibility for each corporation and individual users," said Arthur Esch, NuMedia's chairman and chief executive officer.
 NuMedia is a privately-held multimedia development company based in Alexandria, Va. specializing in the use of computers to create, deliver and playback television.
 The market pilot to determine customer requirements will run from December 1992 through mid-1993.
 NOTES:
 (A) Indicates trademark or registered trademark of the International Business Machines Corporation.
 (B) Indicates trademark or registered trademark of the respective company: NuMedia (Desktop TV); Microsoft Corporation (Windows).
 -0- 11/11/92
 /CONTACT: J. Christopher Clough, 914-642-5372, for IBM, or Joe Rutledge of NBC, 212-664-2594/
 (IBM) CO: IBM, NBC, NuMedia ST: New York IN: CPR SU: JVN


LD -- NY005 -- 9581 11/11/92 08:00 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Nov 11, 1992
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