Printer Friendly

IBERIA ANNOUNCES RICHEST MILEAGE AWARDS PROGRAM IN TRANSATLANTIC HISTORY

 NEW YORK, March 8 /PRNewswire/ -- Iberia Airlines today announced a consumer reward program for business travelers to Europe from the United States offering an exciting array of top-of-the-line home electronic incentives and vacation trips for full-fare travel.
 Iberia's vice president sales-USA & Canada, Nicholas F. Slovak, said "with First Class and Business Class service second to none on the Atlantic, we wanted to increase our share of the lucrative business travel market."
 He continued, "Iberia's new program is the richest in transatlantic history, offering business travelers instant valuable rewards for travel on Iberia."
 "A business class passenger would earn six award credits for one round trip between the U.S. and 31 European cities, and could then choose from an array of merchandise including a Sony 20 inch color television, a Canon 35mm camera, a Sony bookshelf stereo system, or a Brother facsimile machine -- gifts with an approximate retail value of $500 each."
 "That same person could save the credits earned on two round trips, and choose from a Sony 8mm camcorder, a Sony multimedia CD-ROM player or a deluxe Cancun 5 night vacation for two people, worth about $1,000 each."
 Top prizes in the program include a Sony 46" color television, a Canon notebook computer and a week's vacation for two in the finest hotels in Madrid and Lisbon. These awards require 25 credits, and have an approximate retail value of $2,500.
 "Passengers do not need to sign up for the program on join a club," Slovak said. "Redemption is by mail, when the customer sends in copies of his boarding passes and tickets."
 "And passengers can pool their credits for bigger awards," he added. Iberia will also offer the same program from its Miami hub to the six cities it serves throughout Central America and Mexico, with one award credit earned for each segment of travel.
 Iberia operates a fleet of Being 747 and McDonnell Douglas DC10 equipment in its transatlantic routes, connecting to its global network in Europe, Africa and Asia via Madrid. Last year Iberia completer a major equity partnership arrangement with Aerolineas Argentinas, Ladeco and Viasa substantially strengthening its premier position in the Europe-South America marketplace.
 Unique among foreign-flag airlines, Iberia also operated a Miami hub with local flights to Mexico and five Central American cities. The carrier operates over 400 flights daily, worldwide.
 -0- 3/8/93
 /CONTACT: Nicholas Slovak of Iberia, 212-644-8855, or fax, 212-832-6891/


CO: Iberia Airlines of Spain ST: New York IN: AIR SU: PDT

TM-SM -- NY091 -- 4261 03/08/93 18:04 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 8, 1993
Words:424
Previous Article:DAIWA MORTGAGE ACCEPTANCE CORP. SERIES 1993-1 CLASS A PASS-THRUS RATED 'AA' BY FITCH -- FITCH FINANCIAL WIRE --
Next Article:ILLINOIS TOLL AUTHORITY'S $334 MILLION REFUNDING BONDS RATED 'AA-' BY FITCH -- FITCH FINANCIAL WIRE --
Topics:


Related Articles
BRITISH AIRWAYS LAUNCHES U.S. FREQUENT FLYER PROGRAM
INSIDEFLYER READERS HONOR THE BEST FREQUENT TRAVEL PROGRAMS AFTER A SIX-YEAR REIGN, CONTINENTAL AND MARRIOTT FALL FROM THE TOP SPOTS
Air France Joins Delta's SkyMiles Program
TWA Launches Aviators(SM) its All-New Frequent Traveler Program
Iberia Announces Non-Stop Daily Service -- Chicago/Madrid/Chicago
American Expands Iberia Codeshare
American Expands Cooperation With Iberia, Adds New Barcelona Route.
British Airways Club World(SM) Promotion Tells Business Class Travellers 'Give Us Your Thoughts -- We'll Give You the World'.
Delta Air Lines Simplifies Worldwide Award Travel Redemption; New Destination Chart Provides More Options for SkyMiles Members.
Iberia awards 95 customers new Platinum 10 cards.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters