HydroMaid Video Tapes PBS Special With Morley Safer.
DRAPER, Utah--(BUSINESS WIRE)--June 5, 2000
HydroMaid International Inc. (OTC BB: HYII) Monday announced that American Environmental Review ("AER") finished its on-location video taping at HydroMaid's offices last week for a five-minute feature story on the HydroMaid(TM) disposal.
The video segment will be made available via satellite to approximately 345 public television stations nationwide. Hosting the AER program and introducing the HydroMaid story will be CBS News correspondent Morley Safer, a former co-editor of the "60 Minutes" television program.
Once the program is produced and distributed nationally, AER intends to distribute the story internationally in multiple languages via the WorldNet broadcast system.
WorldNet is operated by the United States Government and broadcasts news and information via satellite to news services worldwide located in more than 200 cities in over 127 countries. WorldNet's daily audience is estimated to be in the tens-of-millions.
These broadcasts are intended to support the company's efforts to develop markets in Europe, Asia, Australia, and New Zealand and to promote international sales. The company is working to establish a network of distributors and manufacturer's representatives in international markets.
At the KBBI Show in April, HydroMaid was recognized as having the Innovative Product of the Year. This recognition brought potential distributors to the HydroMaid booth from around the world. The company has followed up with these contacts by sending detailed information regarding its products.
As a result of its post-show follow-up, the company is receiving requests from potential distributors in Europe, Asia, and even Africa requesting HydroMaid disposals to install and test. In an effort to have an international sales force in place within six months, the company's chief executive officer will be traveling to Europe the last week of June to meet with potential distributors.
Efforts with a Japanese distributor, one of the largest apartment and hotel builders in Japan, have resulted in the Ministry of Construction approving HydroMaid for installation in Japan. The company believes that HydroMaid is the first garbage disposal to receive formal governmental permission for installation in Japan.
The Japanese distributor has purchased 160 units and has ordered 600 additional units to date. Although the current sales and orders are small, the company believes that the Japanese market, with a population of approximately 125 million, will be a significant market for the HydroMaid.
The AER story will focus on the environmental benefits of the HydroMaid water-powered garbage disposal.
"We are an environmentally-conscious company," said Culley W. Davis, CEO of HydroMaid. "Our product recycling program is the first of its kind in the appliance industry."
HydroMaid offers its customers a financial incentive to allow the company to recycle any HydroMaids that have outlived their usefulness. This recycling program is intended to eliminate used HydroMaid disposals from going into the nation's landfills. Currently, there are approximately 60 million pounds of electric garbage disposal motors going into our landfill annually.
HydroMaid International Inc. manufactures, markets, and distributes the HydroMaid(TM) disposal -- the only garbage disposal system powered exclusively by water pressure.
HydroMaid's patented servomechanism conserves energy while eliminating damage caused to silverware accidentally dropped into the disposal, and its patented blades and blade system cut waste into smaller particles than other disposals available on the market, reducing drain clogging problems and aiding the environment by promoting faster decomposition of food waste.
The HydroMaid(TM) carries an unprecedented lifetime warranty on the housing and the stainless steel blades, and a 10-year parts and labor warranty on all remaining components, reflecting HydroMaid's confidence in its product's simple design and sturdy construction.
Certain statements herein may be forward-looking and may involve risks and uncertainties.
In such instances, actual results could differ materially as a result of a variety of factors, including the risks associated with the effect of changing economic conditions at home and abroad, local and regional policies and regulations in the planned target areas, trends in the market for the company's products, variations in the company's cash flow and/or ability to effectively distribute its product, availability of sufficient working capital to manufacture and market HydroMaid units, technical development risks, seasonality and other risk factors detailed in the company's Securities and Exchange Commission filings.
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|Date:||Jun 5, 2000|
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