Printer Friendly

Hydra Appoints Industry-Leading CIO to Chief Technology Spot.

CPA Ad network prepares for scaled up operations with new CIO hire

LOS ANGELES -- Hydra, the largest pure performance-based advertising network today, announced the appointment of Mitchell Dimler to Chief Information Officer. As CIO, Dimler will lead technology strategy and development to support higher volume operations. In addition, Dimler will focus on building up data warehousing, real-time optimization and other capabilities to maximize campaign performance, and enhance Hydra's service offerings for advertisers and online publishers.

"Since our founding in 2003, Hydra has rapidly scaled to become the volume leader among pure performance CPA ad networks, and Mitch's deep experience in leading large organization IT operations will help our technology innovation scale with that growth," said Zac Brandenberg, CEO of Hydra.

Possessing over a decade of experience serving as Chief Information Officer for companies up to $150 billion annually, Dimler not only has a proven track record for employing technology to innovate large-scale business processes, he also holds 6 patents for technology innovation.

"Hydra broke $100 million in revenue last year, and I'm excited to help take Hydra's growth to the next level," said Dimler. "To get there, we are expanding capabilities that will drive higher performance and ROI at higher levels of distribution."

Prior to joining Hydra, Dimler's career included executive IT management positions for leading multinational companies such as DirecTV, Transamerica, and Media Corporation. Dimler is also a veteran of a number of successful startups and initial public offerings.

This announcement comes on the heels of Hydra's partnership with OnDialog powered by SiteTuners, making Hydra the first and only ad network to adopt the revolutionary non-parametric TuningEngine technology for real-time landing page optimization. The partnership further builds on Hydra's proprietary campaign tracking platform.

About Hydra

Hydra is the largest and fastest growing CPA advertising network distributing effective results-based campaigns through banners, social media, email and search marketing. Hydra delivers customers for advertisers including well-known household brands, online service providers, and hundreds of consumer product and service companies. Our thousands of publishers range from the largest portals and social network sites to a broad network of highly engaged vertical affiliates. Hydra is headquartered in Los Angeles. For more information, visit
COPYRIGHT 2009 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:May 14, 2009
Previous Article:EA and Warner Bros. Interactive Entertainment Confirm Harry Potter and the Half-Blood Prince Video Game Release Date.
Next Article:Tegal Establishes European R&D Hub in France.

Related Articles
Hydra Properties names new CFO.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters