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Huawei showcases fullrange of integrated mobile offerings at CES.

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Huawei Consumer Business Group (BG) showcased more than one hundred products at CES 2015 including its latest flagship smartphones, wearable devices, tablets, mobile access devices, home access devices, smart home devices, OTT and vehiclemounted modules. The company also introduced the start of the Hilink era its strategy to offer fully integrated mobile internet solutions to consumers all around the world as part of its commitment to bringing the latest technology to consumers and creating extraordinary connected experiences for people everywhere.

2014 saw our greatest achievements to date. Our strategy of focusing on premium midto highend products has borne fruit, with yearonyear smartphone sales increasing by 30% to over $11.8 billion. Flagship smartphones Huawei P7 and Huawei Mate7 have proven popular with consumers the world over. Meanwhile, the global influence of our brand has continued to grow with Huawei becoming the first mainland Chinese company to successfully enter Interbrand's Top 100 Global Brands of 2014 list," said Mr. Richard Yu, CEO of Huawei Consumer BG.

Huawei's flagship handsets lead the way Reflecting the success of Huawei's midto highend flagship phone strategy, the company's smartphones have been wellreceived by consumers all over the world, leading to a surge in shipments throughout the year. As a result, Huawei's brand awareness rose from 52% in 2013 to 65% in 2014, and brand recommendation value reached 43% according to IPSOS. Both Huawei and Honor flagship products ere showcased at CES 2105. hese included Huawei P7 (the Sapphire, Arsenal, and standard editions), Huawei Mate7 (both the premium and standard editions), as well as Huawei Honor 6 and Honor 6 Plus.

Following the success of Huawei P6, the Huawei P7 smartphone achieved shipments of 4 million units only six months after it as launched at a standalone event in Paris in May 2014. The Huawei Mate7 eanwhile was well received orldwide since its launch in September last year. Further consolidating Huawei's position as a leading vendor in the highend smartphone market, the premium G7 (also launched at IFA) shipped more than one million units within two months of its launch.

Huawei Consumer BG unveils Hilink" era

In addition to its flagship smartphones, the exhibition included Huawei's vision of the Hilink era, its strategy to offer fully integrated mobile internet solutions to consumers all around the world. Huawei products designed to address the diverse technology needs of consu ers in the age of global obile internet. he platform of homebased networked smart products comprising media and storage and air quality monitor, smart sockets, infrared remote controlled light, and a smart electric fan, among many others, aims to bring easy connection to people everywhere anytime. Huawei MediaPad T1 and X1, wearable device TalkBand B1, mobile access device E5 PRO, home access devices PT500 and WS331C, OTT Huawei M330 and vehiclemounted module ME909Tu565 were also on show to demonstrate Huawei's integrated Hilink" solution.

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Publication:Flare
Date:Feb 28, 2015
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