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Howz-bat for an enterprising idea?

Byline: OWEN HUGHES Business Correspondent

A CRICKETER who started making his own bats is now seeing his cricket equipment firm thrive.

Helygen Cricket, meaning 'from willow' in Welsh, started back in 2011, first known as CRK.

It began as a hobby for founder and bat maker Danny Creek who started using his own bats in games.

A few members at his club, Menai Bridge Cricket Club, asked if he could custom make them a bat and the company has grown from there.

At the start of 2013 CRK was rebranded and later that year Danny was joined by partners Robbie Jones (sales and marketing director) and Martyn Hull (business and finance director) to create Helygen Cricket Ltd, based in Holyhead.

Since the start of 2014, the growth of the company has been exceptional.

Danny said: "The support shown across North Wales has been staggering with a number players in the North Wales Cricket League and the Liverpool and District Competition now using Helygen bats.

"We have had customers from all over the UK and as far as Australia.

"We are in the process of expanding to provide a wide range of cricketing equipment from pads and gloves to bags and body protection.

We are also aiming to introduce junior ranges in the very near future.

"Our aim as a company is not only to provide world class product and services to all our customers but to assist the best young talent, especially in North Wales, to develop and reach their full potential."

He added: "We believe our sponsorship packages are second to none in the business.

"We not only offer our products at reduced prices but also 1:1 coaching, mentoring and opportunities within the game.

"We recently signed a partnership with WSX (World Sports Xchange) who are the best in the business for placing cricketers all over the world."

Robbie Jones, who had played cricket with Danny in Menai Bridge, joined the team last year when he saw that this could be turned in to a successful business.

Robbie says the business is doing well and is increasing through publicity in the media.

He added: "We deliberately making sure the growth of the business is at steady rate, as we don't want to make any big plunges into the business in case something goes wrong."


Danny Creek of Helygen cricket bats
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Publication:Daily Post (Conwy, Wales)
Date:Jul 9, 2014
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