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How to save money on printing: You can't print money, so save it. Here are some ways that association executives are controlling printing costs. (Association publishing directory).

Why waste a single dollar of your printing budget? That's the philosophy of economy-conscious association executives, who are searching for ways to conserve their association's cash.

"We're keeping printing costs in line in a couple of ways," says Michael Schindel, manager of graphics communications, Society of Automotive Engineers (SAE), Warrendale, Pennsylvania. "We are trying hard to have a totally digital workflow in place for our magazine."

SAE has been making strides in the digital process for about six years. Schindel explains that authors now follow a prescribed template, eliminating much of the need for editors to manipulate text. "This can reduce the number of proofs for a project," he says. "You're streamlining the production process and cycle."

Advertisers also are strongly encouraged to adapt to the digital age. In media kits, SAE emphasizes its preference for portable document format files, instead of film, for all advertisements. "We are accepting a larger percentage of advertising as PDF files," Schindel says. "For the past three years, we have refined and improved our communication to the agencies to say, 'This is what we prefer.' We have our workflow set up in-house so that as the percentage of digital files increases, we won't need to change our process. We're handling film now as the exception."

Get team buy-in

To further refine workflow, the advertising, editorial, and production staffs have examined every step in the magazine process, asking "Does this step have value? Can we justify this step?" Schindel hopes by year end to cut four days out of the monthly magazine's cycle. That can only happen, he says, if advertising, editorial, and production work together as a three-legged stool. "We all need to commit to this," he says. "We need to work together. We need to communicate. We need to do things as simply as possible and not just take shortcuts."

Schindel already is seeing an improvement in the magazine's bottom line. "Our blueline corrections are less than percent because of the discipline that this process instills in the workflow and a commitment by all people on the team that they'll follow the process," he says. "Four years ago, we were probably at 25 percent blueline corrections. [Reducing that to percent] has resulted in tremendous costs savings."

To control printing costs, SAE also is using more print-on-demand delivery of its technical books and papers. "Print on demand follows the digital workflow concept," Schindel explains. "If a customer wants a product and it's already in our database, we can print it and ship it that day. It gives us an economical way to deliver a final product, and we can tailor the initial print run. If we think the market for a book is 300, that's all we print. Then we print on demand anything else."

What else can you do?

Other tips for working with your printer--and saving money in the process-- include the following:

Get competitive bids, even if you have a preferred printer. "Shop around," says Eliza R. Selig, communications manager, Hospitality Financial and Technology Professionals, Austin, Texas. "You probably can stick with the printer of your choice, but let your representative know that you have other options, and don't be shy about asking for a better price."

Selig explains that competition among printers in Austin is high, allowing her to get good prices. Although she's concerned about her printing budget, she admits that she doesn't always accept the low bid. "We try to get the best price, but we also consider the service that we receive. Sometimes a project is just so intensive that we need the service....We need to know that the printer will be looking out for us."

Consider a contract, particularly if you find a vendor that is meeting your needs. "If printers don't know if they will ever get your business again, they are reluctant to discount their prices," says Matteo Pederzoli, director of communications and editor/publisher of IBFInsider, The International Association for Document & Information Management Solutions, Alexandria, Virginia. "While you're trying to get the most for your dollars from them, they're trying to get the most for their dollars from you. A contract gives printers something to look forward to."

Connie Helmlinger, periodicals manager, American Nurses Association, Washington, D.C., agrees. In fact, she has in the past signed a three-year contract with her tabloid newspaper's printer and obtained a discount for doing so. "A three-year discount wouldn't work for us now because we're in a state of change," Helmlinger explains. "We may not offer the same product in two years."

Try a lower grade of paper. A few years ago, Helmlinger switched to a lower grade of paper, but she's hesitant to give this step a blanket endorsement. Initially, she feared that members would perceive the paper change as a decrease in the tabloid's quality. To offset that perception, she increased the use of color. "We really haven't gotten any complaints about the tower grade of paper," she says. "Because there's four-color on the cover, that's what people see."

Decrease trim size. "Our printer keeps an eye out for ways that we can cut corners," Helmlinger adds. "A few years ago, we trimmed the size of our tabloid newspaper to cut costs. That saved us money because the newspaper fit on a different web."

But what really thrilled Helmlinger was the reaction of members to the makeover. "We've gotten a lot of compliments from our members on the new size. It really looks better."

Respect schedules. Pederzoli doesn't like to pay rush fees or late charges, so he tries to stick to established schedules. But what happens if a printer surprises you with unexpected rush charges? Pederzoli advises taking a firm stance, politely explaining that you must keep within your budget and that you expect to be warned in advance about rush charges.

"Hang tough," he says. "You should have been forewarned."

Establish a relationship with your printer. Pederzoli believes that by building a personal relationship with his printers, he is in a better position to obtain good prices and service. Because he likes to know with whom he is dealing, he often drops by a printer's facilities for a surprise visit and to take a tour. "I really don't believe in the Anglo-Saxon 'business, only business' relationship," Pederzoli says. "I'm Italian. That doesn't mean that the printer and I have to go out for cappuccinos every night, but behind the pen and set of numbers, there's a mind, too."
ALL LISTINGS IN THIS DIRECTORY ARE PAID LISTINGS, WITH INFORMATION,
PROVIDED BY EACH COMPANY.

 ABDI, Global
 Order Fulfillment Active Matter

MARKET SERVED

Books *
Business Forms
Catalogs *
Directories
Magazines
Marketing Collaterals
Newsletters
Newspaper/Tabloids
Reprints *
Scholarly/Professional Journals *

PRINTING & BINDING SERVICES
Demographic Binding
Die Cutting
Electronic Prepress
Four-Color Process Printing
GBC Binding
Perfect Binding
Print-on-Demand/Docutech
Saddle Stitching
Sheetfed Equipment
Two-Color Printing
Web Press Equipment
Wire Spiral Binding

FULFILLMENT/MAILING SERVICES
CASS/Bar Coding
Ink Jetting
List Maintenance
Order Fulfillment *
Packing & Shipping *
Polybagging
Shrink Wrapping *
Storage/Warehousing *
Mail Distribution Services

NEW MEDIA
CD-ROM Publishing
Multimedia Services & Production
Web Design/Development *

CONSULTING SERVICES
Graphic Artist/Design
Contract Publisher
Copywriting
Marketing/PR
Publishers Representative
Survey Research

 Automated Graphic
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MARKET SERVED

Books * *
Business Forms
Catalogs * *
Directories * *
Magazines * *
Marketing Collaterals * *
Newsletters * *
Newspaper/Tabloids *
Reprints
Scholarly/Professional Journals * *

PRINTING & BINDING SERVICES
Demographic Binding
Die Cutting *
Electronic Prepress *
Four-Color Process Printing *
GBC Binding *
Perfect Binding *
Print-on-Demand/Docutech *
Saddle Stitching *
Sheetfed Equipment *
Two-Color Printing *
Web Press Equipment *
Wire Spiral Binding *

FULFILLMENT/MAILING SERVICES
CASS/Bar Coding *
Ink Jetting
List Maintenance *
Order Fulfillment
Packing & Shipping *
Polybagging *
Shrink Wrapping *
Storage/Warehousing *
Mail Distribution Services *

NEW MEDIA
CD-ROM Publishing *
Multimedia Services & Production *
Web Design/Development * *

CONSULTING SERVICES
Graphic Artist/Design *
Contract Publisher *
Copywriting
Marketing/PR *
Publishers Representative
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 Directory Express EU Services

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Books *
Business Forms
Catalogs
Directories *
Magazines
Marketing Collaterals *
Newsletters *
Newspaper/Tabloids
Reprints
Scholarly/Professional Journals

PRINTING & BINDING SERVICES
Demographic Binding
Die Cutting
Electronic Prepress * *
Four-Color Process Printing * *
GBC Binding *
Perfect Binding *
Print-on-Demand/Docutech *
Saddle Stitching * *
Sheetfed Equipment * *
Two-Color Printing *
Web Press Equipment * *
Wire Spiral Binding * *

FULFILLMENT/MAILING SERVICES
CASS/Bar Coding * *
Ink Jetting * *
List Maintenance *
Order Fulfillment *
Packing & Shipping * *
Polybagging *
Shrink Wrapping * *
Storage/Warehousing * *
Mail Distribution Services * *

NEW MEDIA
CD-ROM Publishing
Multimedia Services & Production
Web Design/Development

CONSULTING SERVICES
Graphic Artist/Design *
Contract Publisher
Copywriting
Marketing/PR
Publishers Representative
Survey Research

 Imagination
 Fry Communications, Inc. Publishing

MARKET SERVED

Books *
Business Forms
Catalogs *
Directories *
Magazines * *
Marketing Collaterals
Newsletters
Newspaper/Tabloids
Reprints
Scholarly/Professional Journals *

PRINTING & BINDING SERVICES
Demographic Binding *
Die Cutting
Electronic Prepress *
Four-Color Process Printing *
GBC Binding
Perfect Binding *
Print-on-Demand/Docutech *
Saddle Stitching *
Sheetfed Equipment *
Two-Color Printing
Web Press Equipment *
Wire Spiral Binding

FULFILLMENT/MAILING SERVICES
CASS/Bar Coding
Ink Jetting *
List Maintenance
Order Fulfillment
Packing & Shipping *
Polybagging *
Shrink Wrapping *
Storage/Warehousing
Mail Distribution Services *

NEW MEDIA
CD-ROM Publishing *
Multimedia Services & Production *
Web Design/Development * *

CONSULTING SERVICES
Graphic Artist/Design *
Contract Publisher *
Copywriting
Marketing/PR
Publishers Representative
Survey Research

 Kendall/Hunt The Lane
 Publishing, Inc. Press, Inc.

MARKET SERVED

Books *
Business Forms
Catalogs *
Directories
Magazines *
Marketing Collaterals
Newsletters *
Newspaper/Tabloids *
Reprints
Scholarly/Professional Journals *

PRINTING & BINDING SERVICES
Demographic Binding *
Die Cutting
Electronic Prepress *
Four-Color Process Printing *
GBC Binding
Perfect Binding *
Print-on-Demand/Docutech
Saddle Stitching *
Sheetfed Equipment *
Two-Color Printing *
Web Press Equipment *
Wire Spiral Binding

FULFILLMENT/MAILING SERVICES
CASS/Bar Coding *
Ink Jetting *
List Maintenance *
Order Fulfillment * *
Packing & Shipping * *
Polybagging *
Shrink Wrapping * *
Storage/Warehousing * *
Mail Distribution Services *

NEW MEDIA
CD-ROM Publishing *
Multimedia Services & Production
Web Design/Development * *

CONSULTING SERVICES
Graphic Artist/Design
Contract Publisher
Copywriting
Marketing/PR
Publishers Representative
Survey Research

 Lionheart Magnificent
 Publishing, Inc. Publications, Inc.

MARKET SERVED

Books *
Business Forms
Catalogs
Directories *
Magazines *
Marketing Collaterals
Newsletters *
Newspaper/Tabloids
Reprints
Scholarly/Professional Journals

PRINTING & BINDING SERVICES
Demographic Binding
Die Cutting
Electronic Prepress
Four-Color Process Printing
GBC Binding
Perfect Binding
Print-on-Demand/Docutech
Saddle Stitching
Sheetfed Equipment
Two-Color Printing
Web Press Equipment
Wire Spiral Binding

FULFILLMENT/MAILING SERVICES
CASS/Bar Coding
Ink Jetting
List Maintenance
Order Fulfillment
Packing & Shipping
Polybagging
Shrink Wrapping
Storage/Warehousing
Mail Distribution Services

NEW MEDIA
CD-ROM Publishing
Multimedia Services & Production
Web Design/Development

CONSULTING SERVICES
Graphic Artist/Design * *
Contract Publisher * *
Copywriting * *
Marketing/PR *
Publishers Representative *
Survey Research *

 Mohanna &
 Associates, Inc. Omnipress

MARKET SERVED

Books *
Business Forms
Catalogs
Directories *
Magazines *
Marketing Collaterals
Newsletters
Newspaper/Tabloids *
Reprints *
Scholarly/Professional Journals *

PRINTING & BINDING SERVICES
Demographic Binding
Die Cutting
Electronic Prepress
Four-Color Process Printing *
GBC Binding *
Perfect Binding *
Print-on-Demand/Docutech *
Saddle Stitching *
Sheetfed Equipment *
Two-Color Printing *
Web Press Equipment *
Wire Spiral Binding *

FULFILLMENT/MAILING SERVICES
CASS/Bar Coding *
Ink Jetting *
List Maintenance
Order Fulfillment *
Packing & Shipping *
Polybagging *
Shrink Wrapping *
Storage/Warehousing *
Mail Distribution Services *

NEW MEDIA
CD-ROM Publishing *
Multimedia Services & Production *
Web Design/Development *

CONSULTING SERVICES
Graphic Artist/Design *
Contract Publisher
Copywriting
Marketing/PR
Publishers Representative *
Survey Research

 Royal Mail Stratton Publishing &
 Americas Marketing, Inc.

MARKET SERVED

Books *
Business Forms *
Catalogs *
Directories *
Magazines *
Marketing Collaterals *
Newsletters *
Newspaper/Tabloids *
Reprints *
Scholarly/Professional Journals *

PRINTING & BINDING SERVICES
Demographic Binding
Die Cutting
Electronic Prepress
Four-Color Process Printing
GBC Binding
Perfect Binding
Print-on-Demand/Docutech
Saddle Stitching
Sheetfed Equipment
Two-Color Printing
Web Press Equipment
Wire Spiral Binding

FULFILLMENT/MAILING SERVICES
CASS/Bar Coding
Ink Jetting
List Maintenance
Order Fulfillment
Packing & Shipping
Polybagging *
Shrink Wrapping
Storage/Warehousing
Mail Distribution Services *

NEW MEDIA
CD-ROM Publishing
Multimedia Services & Production
Web Design/Development

CONSULTING SERVICES
Graphic Artist/Design
Contract Publisher *
Copywriting
Marketing/PR
Publishers Representative
Survey Research


 TGD Communications, Inc.

MARKET SERVED

Books
Business Forms *
Catalogs *
Directories *
Magazines *
Marketing Collaterals *
Newsletters *
Newspaper/Tabloids
Reprints
Scholarly/Professional Journals *

PRINTING & BINDING SERVICES
Demographic Binding
Die Cutting
Electronic Prepress
Four-Color Process Printing
GBC Binding
Perfect Binding
Print-on-Demand/Docutech
Saddle Stitching
Sheetfed Equipment
Two-Color Printing
Web Press Equipment
Wire Spiral Binding

FULFILLMENT/MAILING SERVICES
CASS/Bar Coding
Ink Jetting
List Maintenance
Order Fulfillment
Packing & Shipping
Polybagging
Shrink Wrapping
Storage/Warehousing
Mail Distribution Services

NEW MEDIA
CD-ROM Publishing *
Multimedia Services & Production *
Web Design/Development *

CONSULTING SERVICES
Graphic Artist/Design *
Contract Publisher
Copywriting
Marketing/PR *
Publishers Representative
Survey Research
COPYRIGHT 2001 American Society of Association Executives
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Author:Porter, Margo Vanover
Publication:Association Management
Geographic Code:1USA
Date:Nov 1, 2001
Words:1977
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