Printer Friendly

How to catch flack.


Flack-bashing, that time-honored pastime of cynical newspaper scribes and editors everywhere, has gone high-tech. Recently launched "Whack-a- Flack" allows reporters some cyber-retaliation, giving them a chance to pummel publicists with paper airplanes fashioned out of press releases.

Dubbed a "stress release," Whack-a-Flack gives users a chance to vent on public-relations firms they feel deserve a good paper pelting. "Shoot the paper airplanes one at a time at the PR flacks that pop up from behind their cubicles (everyone knows that a flack can't stay out of sight for too long)," the instructions note. Players pick a reason for targeting certain firms, ranging from being "clueless" to "butt kissers."

And in an ironic twist, Whack-a-Flack ( was created by none other than a ... PR agency, Boston-based Sterling Hager, for a company called e-tractions Inc. An online entertainment company based in Bedford, Mass., e-tractions figured it could attract some positive PR by acknowledging the negative aspects of the profession.

But reporters and editors who now feel smug about having a Web site that validates their frustration with spin doctors had better be ready to take cover: The company is considering more games, including one dubbed "Whack-a-Hack," in which flacks return the favor against arrogant reporters who blow off PR phone calls and press releases.

COPYRIGHT 2000 Duncan McIntosh Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:public relations industry
Comment:How to catch flack.(public relations industry)
Author:Davis, Joel
Publication:Editor & Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 9, 2000
Previous Article:No confession for 'Free Press'.
Next Article:Innovative editor.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters