How should your classic motor smell?
CHANNEL 4 show Car SOS's charismatic host Fuzz Townshend is looking to find what makes the perfect old car smell - and bottle it.
Working with insurance broker Carole Nash's "Cherished" division, which caters for classic car owners, Fuzz is fronting a campaign to ask the people of Britain what they feel makes the ideal scent for a classic motor.
Whether it's the musk of old leather seats, the whiff of engine oil or even the salty tang of seaside air that reminds you of your holidays, Carole Nash and Fuzz Townshend want your input.
And the final "winning" combination of smells will be made into a limited edition air freshener for old-school car enthusiasts.
Fuzz said of the campaign: "When I was growing up, my uncle used to drive a Rover P4 and the interior smelt like a pungent mix of his pipe smoke and the rich leather seats.
"Ever since, those scents always take me back to the family drives that used to accompany his visits - I have so many fond memories connected to the heady atmosphere of that car."
Dawn Holmes, marketing manager of Carole Nash's classic vehicle division, added: "Whether your idea of a classic car smell is lukewarm tea poured from a Thermos or the odd scent of a slightly broken electric heater, we want to hear from you.
"Using Fuzz's experience, we've started the journey and now we want to hear what car owners have to say so we can create the ultimate 'old car smell', which encompasses the nation's favourite memories with their cars into one nostalgic fragrance."
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|Publication:||Sunday Mercury (Birmingham, England)|
|Date:||Apr 3, 2016|
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