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How do you know you're being tracked?

Different Internet browsers have different ways of disabling tracking data - "cookies"--but even outside of that it's easy to tell which ads are targeting you in particular.

Thanks to recent Digital Advertising Alliance regulations, targeted ads now sport a little blue triangle with a lowercase "i," sometimes accompanied by the word "AdChoices." It links to a page describing how online behavioral advertising works and instructions on how to opt out.

"It's our goal to make these ads as relevant and useful as possible for you," says Google's AdSense page, linked to from a targeted ad. "Google doesn't create categories, or show ads, based on sensitive topics such as race, religion,

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Comment:How do you know you're being tracked?
Publication:Arkansas Business
Article Type:Brief article
Geographic Code:1USA
Date:Apr 9, 2012
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