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Houston Chronicle Debuts New Classifieds Section.

HOUSTON -- The Houston Chronicle launched a new generation of classified advertising on Thursday, February 26th, with its premier issue of Kaango classifieds.

Kaango is a weekly section filled with all the familiar classified listings found in traditional classifieds, except with a new twist. The tabloid section is easier to navigate, it's more portable and there are full-color PHOTOS! Kaango is published every Thursday, just in time for weekend shopping!

The weekly printed section is just the beginning of the Kaango experience. Consumers looking for the ultimate classified advertising experience can go online at, where they can shop or place ads 24/7. Kaango online will have expanded listings and will be updated throughout the week.

One of the biggest draws of online is that the ad is free. Yep, free!

Customers are used to searching for items they need online, and Kaango -- both print and online -- will help direct them to the items they need to sell or buy.

Jack Sweeney, Publisher and President of the Houston Chronicle, said - "The Chronicle's weekly adult audience builds to well over the 55 percent penetration level of the sprawling Houston market with the combination of online and print. Our new Kaango classifieds concept will take full advantage of this market reach in delivering powerful results to shoppers and advertisers."

For more information about the Chronicle's classified advertising products, please call 713-224-6868 or email
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Publication:Business Wire
Date:Feb 27, 2009
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