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House Party Hires Chief Operating Officer.

IRVINGTON, N.Y. -- House Party, a leading consumer activation and experiential marketing company, announces the hiring of Greg Besner as the company's Chief Operating Officer. An experienced and successful entrepreneur with a background in financial services and software, Besner will oversee several key areas of the company, including finance, human resources and technical development as well as supporting the operational aspects of the company's delivery organization. House Party's word-of-mouth marketing platform specializes in engaging thousands of qualified consumer advocates to host in-home parties where a brand or product is at the center of the party.

"House Party continues to grow as companies and brands are seeing the value of the full range of our consumer activation capabilities," said Kitty Kolding, CEO, House Party. "Given our fast growth and the increasing demand from our client base to serve them in even more diverse ways, we felt that now was the time to bring in someone with Greg's experience and credentials and help us manage our continued expansion."

Prior to joining House Party, Besner was the president and co-founder of Computershare Executive Services ("CES") (formally known as "RSS"). Launched in 2000, CES delivers compliance solutions to more than 200 Fortune 1000 companies via the Software as a Service (SaaS) model. In 2007, Besner successfully closed the sale of RSS to Computershare Limited, an Australian based company servicing more than 14,000 public companies in 17 countries.

Besner was also the president and co-founder of JLH Designs, which licenses consumer brand trademarks to design and distribute products globally. Founded in 2003, recent licenses included handbags for UGG([R]) Australiaand True Religion Brand Jeans([R]).

Prior to founding RSS and JLH Designs, he was a vice president at Merrill Lynch from 1999-2000. Before his tenure at Merrill Lynch, he completed the Goldman Sachs Training Program and was an associate in the Asset Management Division from 1996-1999. He is a published author and frequent speaker in the securities industry and on topics of entrepreneurship.

Besner is also an active investor to several successful consumer product companies including, Inc. and LikeWear([R]). He was named the Ernst & Young 2003 Entrepreneur of the Year for Emerging Growth Companies in New Jersey, and he is a member of the Young Presidents' Organization ("YPO").

Besner attended The Wharton School of the University of Pennsylvania earning his M.B.A. in Management and Finance. He earned his B.A. from Rutgers University with his major in Economics and English Literature. Besner lives in New Jersey with his wife and daughters and will work out of House Party's Irvington, NY office.

About House Party

Founded in 2005, House Party is a leading consumer activation and experiential marketing services company that engages thousands of qualified consumer advocates who host in-home parties featuring a brand, product or element of entertainment programming. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love. Headquartered in Irvington, NY, House Party works with such industries as consumer packaged goods, food & beverage, television, theatrical releases, consumer electronics, pharmaceutical, toys & games and automotive. Current clients include NBC, Disney, Ford, Kraft, Microsoft and P&G.
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Publication:Business Wire
Date:Feb 17, 2009
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