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Hoteliers working together to beat the recession's bite.

HOTELIERS across the region are working together to help beat the recession.

The original Newcastle hotel managers group will now become the North East Hoteliers' Association, bringing together hotel operators from Northumberland to Teesside for the first time.

To combat the global recession and attract customers from regional, national and international markets, the NEHA believe hoteliers across the North East must speak with a single voice if they are to thrive.

Guy Hilton, joint vice chair of the new association said the economic downturn was going to challenge the hotel industry as never before and hoteliers would need to present a united front to overcome these hurdles.

"As the economy is now in largely uncharted waters, we will also be presented with threats and opportunities which we must grasp," he said. The new initiative already boasts the region's best-known hotels as members but is eager for all hotels to sign up. "We believe that because of its small size, the North East is the only region that can sustain a region-wide hoteliers' association," added Mr Hilton, general manager of the Newcastle Gateshead Hilton.

"Some of the best-known hotels are already members. Twenty five hotels have joined us, and we aim to double that number within a year.

"We have hotels as members, city and country, luxury and limited service, group and privately- owned. "We welcome all hoteliers who share a passion for the well-being of the industry, its people and guests."

The aim is that by coming together it will make it easier for partner organisations to approach hotels.

It aims to help hoteliers share ideas and market intelligence, work with suppliers, meet economic regeneration groups looking to work with the leisure industry and help to publicise the industry.
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Title Annotation:Business
Publication:The Journal (Newcastle, England)
Date:Oct 6, 2009
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