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Hot Wheels(R) Hits the Ignition by Launching First-Ever Line of Radio-Controlled Vehicles; New Hot Wheels(R) R/Cs Mirror Today's Hottest Cars.

EL SEGUNDO, Calif. -- It's time to take control! Mattel(R) today announced the launch of the Hot Wheels(R) R/C, featuring three lines of adrenaline-filled, radio-controlled vehicles for 2006. This marks the first time ever in the mega-brand's 38-year history that it will infuse the radio control category with multiple lines of vehicles.

Known for its creation of authentic die-cast cars, the iconic Hot Wheels(R) brand delivers to the R/C market the same attention to detail, power and performance found in its die-cast cousins. From the car-crushing trucks of Monster Jam(R) to the stylin' wheels of the urban highway, these vehicles are hitting the streets now to meet a wide range of interests. Hot Wheels(R) R/C spotlights powerful multi-terrain action, trend-setting sweet rides, and traditional cars and trucks from top automotive manufacturers.

"Hot Wheels R/C is as close as you can get to driving without needing a license," said Geoff Walker, vice president, marketing, Wheels. "With Hot Wheels R/C, you can race your friends through dirt banks, or have your slick rides compete against each other with vehicles that combine the performance of hobby-grade products for a price that won't break the bank."

Straight from the showroom floor, many of today's hottest cars are faithfully replicated in the Hot Wheels(R) R/C product lines, giving car and toy fans the look and feel of getting "behind the wheel" of many of the models they crave. These miniature machines capture the lifestyle and personality of today's car culture, including detailed interiors, realistic paint schemes, and custom wheels and rims.

Product Lines

The Hot Wheels(R) Pro Power Series packs in the adrenaline with entry-level, hobby-grade vehicles rarely seen on traditional retail toy shelves. First in the series is the Hot Wheels(R) Fury FTX, a multi-terrain buggy that runs in excess of 250 mph (scale speed)/14 mph (actual speed). A digital controller with multiple-frequency output allows for up to six Fury FTXs to race head to head. Other vehicles in the series include Drift Kings, bringing the rubber burning excitement of the Tokyo drift circuit to fan's driveways, and the Flashfire, an off-road buggy that's absolutely "off the scale" with four-wheel drive, multi-terrain knobby tires, a drive unit with a differential for traction, front and rear oil-filled suspension. The suggested pricing for the Pro Power vehicles ranges from $39.99 to $79.99.

Hot Wheels(R) classic vehicles mirror many of the popular cars on the streets such as the Ford(R) SVT Lightning, Chevy(R) Colorado(TM), Jeep(R) Gladiator(R), Chevy(R) Avalanche, Chevy(R) Corvette(R), BMW M6 and the Ford Mustang GT Concept, as well as fan favorites like the Monster Jam(R) trucks. The suggested pricing for the classic R/C vehicles ranges from $14.99 to $24.99.

Lastly, the Hot Wheels(R) custom vehicles feature the freshest rides in town. The Hot Wheels(R) Pimp My Ride assortment feature some of the hottest "blinged" out cars from MTV's hit show, while the Hot Wheels(R) Dropstars(R) assortment, which comes in 1:16- and 1:12-scale, takes customization to a new level. The suggested pricing for the custom vehicles ranges from $24.99 to $59.99.

About Mattel

Mattel, Inc., (NYSE:MAT)( is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands, including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

HOT WHEELS and associated trademarks and trade dress are owned by Mattel, Inc. (C) 2006 Mattel, Inc. All Rights Reserved.
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 7, 2006
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