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Hot Terminology.

Hot Terminology

Instead of ...                       USE ...

Average                              Exceptional, Unique
Complex                              Community
Copy Room                            Business Center
Efficiency                           Studio or Loft
Employee                             Associate
Exercise Room                        Fitness Center
Landlord                             Owner/Manager
Leasing Agent                        Marketing Associate
Maintenance Staff                    Service Team
Maintenance Worker                   Service Technician
Out Showing                          Out with a Future Resident
Parking Lot View                     Community View
Parties                              Social Activities or
                                     Social Programs
Pool Table                           Billiards Table
Porter                               Grounds Keeper
Property                             Community
Property Manager                     Community Manager
Prospect                             Future Resident
Rec Center                           Community Clubhouse
Rental Rate                          Rental Value
Security Guard                       Courtesy Officer
Small, Medium, Large                 Large, Larger, Largest
Staff                                Team
Standard                             Exceptional or Unique
Tenant                               Resident
Traffic                              Customer or Guest
Unit                                 Apartment Home
Visitor Parking (leasing office)     Future Resident Parking
Work Order                           Service Request

Courtesy of Southern Management Corp.

COPYRIGHT 2001 National Apartment Association
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
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Publication:Units
Date:Jun 1, 2001
Words:122
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