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Hostess, Mars team up for pair of new treats.

KANSAS CITY -- Hostess Brands LLC and Mars Chocolate North America have joined together to offer two new treats: Hostess Brownies made with M&M'S chocolate candies and Hostess Brownies made with Milky Way pieces.

"With brownies being such an important segment of the category, we set out to elevate the brownie experience with the Hostess brand and, in doing so, co-branded with Mars," said Hostess chief marketing officer Burke Raine. "Intensely rich brownies will satisfy most chocolate lovers, but pair them with two of America's most beloved chocolate candy brands --M&M'S and Milky Way--and you've got a truly irresistible treat."

The Hostess Brownies made with M&M'S feature a rich brownie with M&M'S swirled inside and a fudgy chocolate frosting finished with a sprinkling of milk chocolate M&M'S, the company said.

The Hostess Brownies made with Milky Way feature a soft chocolate brownie and smooth topping of caramel icing finished with a layer of Milky Way candy bar pieces.

Hostess Brownies made with M&M'S and Hostess Brownies made with Milky Way have been developed through a strategic licensing partnership between Hostess and Mars.

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Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Aug 1, 2016
Words:187
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