HONEY STINGERS: En-R-G Foods Is a joint venture between two Bill
Gambers--Sr. and Jr.--who deal in honey and outdoor gear, respectively,
along with beekeeper John Miller and food scientist Bob Stahl. The
company was launched last year to satiate the unmet craving for natural,
quick-energy foods. The company's products, Honey Stinger gel packs
and energy bars, are located smack-dab at the honey/outdoor gear
intersection, as high-sugar nourishment for hardworking hikers and
climbers. After burning through 2,000 stored calories, "Bonk! You
hit the wall," said Bill Hager, En-R-G's operations manager.
He labeled a Honey Stinger bar or gel pack as the ideal antidote for
burnout. With honey--unlike other sugars--"You don't get the
big spike and crash," Hager explained. "It's more
even." The retail world is taking notice: In its first year of
business, En-R-G Foods nurtured its distribution up to 500 stores,
including such big name chains as EMS and REI. Retail: $1.39 for a gel
pack; $1.69 for a bar.
Made by En-R-G Foods Inc., Steamboat Springs, (866) GO-HONEY or
(970) 871-1908, www.honeystinger.com. Available at numerous outdoor
retailers in Colorado; a dealer-locator is on the Web site.