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Honey Stingers.

HONEY STINGERS: En-R-G Foods Is a joint venture between two Bill Gambers--Sr. and Jr.--who deal in honey and outdoor gear, respectively, along with beekeeper John Miller and food scientist Bob Stahl. The company was launched last year to satiate the unmet craving for natural, quick-energy foods. The company's products, Honey Stinger gel packs and energy bars, are located smack-dab at the honey/outdoor gear intersection, as high-sugar nourishment for hardworking hikers and climbers. After burning through 2,000 stored calories, "Bonk! You hit the wall," said Bill Hager, En-R-G's operations manager. He labeled a Honey Stinger bar or gel pack as the ideal antidote for burnout. With honey--unlike other sugars--"You don't get the big spike and crash," Hager explained. "It's more even." The retail world is taking notice: In its first year of business, En-R-G Foods nurtured its distribution up to 500 stores, including such big name chains as EMS and REI. Retail: $1.39 for a gel pack; $1.69 for a bar.

Made by En-R-G Foods Inc., Steamboat Springs, (866) GO-HONEY or (970) 871-1908, www.honeystinger.com. Available at numerous outdoor retailers in Colorado; a dealer-locator is on the Web site.
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Title Annotation:by En-R-G Foods Inc.; cool Colorado stuff
Author:Peterson, Eric
Publication:ColoradoBiz
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 1, 2003
Words:195
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