Printer Friendly, Inc. acquires senior alternatives Web site., Inc., an Internet home and real estate network, announced that it has acquired the Senior Alternatives For Living web site (, one of the leading online senior housing directories. The acquisition provides access to a significant content resource for's new senior living area, which is being developed with the National Association of Home Builders' (NAHB) National Council on Senior Housing (NCOSH). Announced in June, the new senior living area is being designed to serve prospective home buyers of more than 55 years of age, and to provide seniors and their decision-making children with a comprehensive directory of housing and care alternatives.

"Senior Alteratives' mission has been to provide seniors, caregivers, and healthcare professionals with readily available, comprehensive resources for the growing options available in today's housing and healthcare markets," said Anita Kremer, president of Senior Alternatives for Living. "We're pleased that through's acquisition our mission will be greatly enhanced by reaching even more seniors and their families as they begin to research new living options."

"Senior living represents one of the fastest growing segments of the housing market, and we see a tremendous opportunity to facilitate its development via the Internet," said Stuart Wolff, chairman and chief executive officer of, Inc.

"The acquisition of the Senior Alternatives for Living web site provides us with a rich foundation on which to build."

The senior living section is being developed as part of's family of real estate sites, which attracted more than four million visits in July from people seeking property listings and other information on existing homes, new homes, rental properties, remodeling, housing, finance, and more. The content for the channel is being developed with the assistance of NCOSH, a council within NAHB that represents builders and other professionals in the senior housing market.
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Publication:Real Estate Weekly
Date:Sep 20, 2000
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