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Homeopathy strikes a chord.

NEW YORK -- Consumer worries about the safety of cold and flu medications, particularly for children, have created an opportunity for makers of homeopathic remedies.

Boiron USA says its flagship product, Oscillococcinum, has a 65-year history on the world market and is backed by clinical studies. The product reduces the severity and duration of flu and flulike symptoms, according to Boiron USA president and chief executive officer Ludovic Rassat.

"Its ability to nip flulike symptoms in the bud without side effects such as drowsiness is highly valued by professionals and moms alike," Rassat says.

Just over a year ago, Boiron introduced three children's products--Children's Oscillo-coccinum, Children's Chestal and Children's Coldcalm pellets--that have already become top sellers in the natural supermarket channel and are performing well in limited mass retail distribution as well. Children's Chestal is a cough medicine, while Children's Coldcalm pellets are multisymptom cold remedies. Both products come in adult versions as well.

Another player in the homeopathic medications category is Homeolab USA.

"Homeolab USA is fairly new to the chain drug market in the United States," notes company president Michele Boisvert. "Our sister company, Homeocan, is one of Canada's leading manufacturers of homeopathic products, with proven success in Shoppers Drug Mart [Canada's largest drug chain], Walmart Quebec, Walmart Canada and many other retail chains."

Homeolab's newest product, Kids Relief Pain & Fever, is a homeopathic remedy that helps reduce fever and relieve the minor aches and pains associated with cold, flu, headache, sore throat and toothache. The company says the product is safe for children ages 2 or older and poses no risk of side effects, drug interaction or overdose. Its cherry-flavored formula is free of dyes and sugar.

The new product joins a Kids Relief line that also includes remedies for allergy, colic, cough and cold, flu, earaches and teething pain. Other Homeolab USA products include Relief Tablets (remedies for the treatment of allergies, arthritis, migraine and tinnitus) and Arnica+ Pain Relief Cream.

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Date:Jun 14, 2010
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