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Home industry sets sights on relief, veterans.

From recent catastrophic flooding in Louisiana to the earthquake in Italy and modified homes for combat-wounded veterans, the home industry galvanized over the past few weeks with charitable donations and other forms of relief.

Crystorama Lighting and Zuo donated supplies and furnishings to help families affected by flooding in Louisiana. At its Westbury, N.Y. office, Crystorama held a supply drive collecting an assortment of household items, including baby food, canned goods, diapers, children's toys, bottled water, detergent and cleaning supplies. The supplies are being shipped to the Hebron Baptist Church just outside Baton Rouge, which is housing and assisting local residents displaced by the storm. It's an initiative that hits home for Crystorama's vice president of sales, Ryan Ranzino, who was born and raised in Baton Rouge.

San Leandro, Calif.-based Zuo is one of the vendors donating furniture through Baton Rouge retailers Denicola's Upholstery and Monochrome Furniture, which began a grassroots furniture drive to help affected residents. Zuo is one of many companies that has offered to donate and ship furniture to the disbursement site. As the amount of support grew and the donations increased, Monochrome Furniture partnered with the Church of Addis, in Addis, La., which is helping in the collection and disbursement of donations.

Range Kleen Manufacturing Inc., through its partnership with Italian cookware company Moneta, is donating a portion of its proceeds to Italian earthquake relief efforts. The company said it will donate a portion of its U.S. website sales this month to aid victims of the 6.2 earthquake that struck central Italy Aug. 24. During this month, 20 percent of sales from consumers using the code HELPITALY at checkout on will be given to the Italian American Relief Fund.

Meanwhile The Home Depot Foundation is helping to modify homes for combat-wounded veterans this fall, part of its $250 million pledged commitment to veteran-related causes by 2020.

The commitment will help address veteran causes such as home-lessness due to poverty, service-connected disability and the need for home modifications to age-in-place safely.

The sixth annual Celebration of Service is a two-month-long campaign focused on improving the homes and lives of U.S. military veterans and their families. From now through Veterans Day, Team Depot, the retailer's volunteer force, will work with nonprofit organizations to complete projects for aging, combat-wounded and homeless veterans.

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Title Annotation:NEWS & ANALYSIS
Publication:HFN Home Furnishings News
Geographic Code:1U7LA
Date:Sep 1, 2016
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